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If you can’t beat ’em, buy ’em? As yoga continues to grow, so does the number of yoga-offering venues, but how many of them will soon be owned by the same corporate companies? Though more people are practicing yoga, ironically, the yoga studio business is not exactly a hot venture (except for maybe the hot [...]


Friday Yoga Candy! Jessica Biel strikes her finest celebriyogi pose exiting the schmancy Soho-ey YogaWorks in NYC, on Tuesday AND Friday. But, heaven knows how much yoga Buff Biel squeezed in between then. Total dork! She’s in that “A-Team” remake that came out today, for which, according to celeb gossip sites she basically did her [...]

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Aw booo…this icy white fluff got you down? We have word that dancing your heart out will warm your spirits right up! Lucky for you (NYers*) there’s an event for that this weekend and it even helps charity! read on… The folks at flavorpill who brought you YoGA at MoMA (and maybe something bigger) are [...]

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It’s truly amazing what people can accomplish when they join together and act. The call to support Haiti in this crisis has been resonating around the world, and we’re hoping the outpouring of assistance will keep flowing from caring communities to those in need. We’re especially proud of the way the yoga community has been [...]


In what seems to be the most difficult time for a studio to introduce teacher training, what with the sunken economy and all that licensing beeswax, Pure Yoga turns up its luxurious schnoz at all that and is sallying forth with a brand shiny new teacher training program! Excited? We imagine those of you outside [...]


Ms. yoga traveler demoing the “traveler’s triangle” safely removed from any potential neighboring grumblers Oh what a coinkydink. We were just mouthing off about Jeremy Piven, celebrities et al, having the room and audacity to turn a down dog in the middle of an airplane mid- flight. Because clearly they are in first class…punks. Well [...]


7online‘s a little late to the Yoga boom in Recession party, but we’ll forgive them, if only because they dug deep and did the hard reporting. What’s the news? Employment down, yoga UP! (remember, though kiddles, this is NYC). (video) Elena Brower of Virayoga (in Soho) says classes are brimming upwards of 70 students in [...]


YogaWorks in Us Weekly! In the latest issue of Us Weekly*, June 29, big daddy YogaWorks was mentioned in the Buzzzz section (number of z’s approx), proclaiming the chained studio as a ‘celeb hot spot’ in recognition of the new Soho outpost (marking YW’s 6th in NY area), which is sure to be smothered in [...]


This article has everyone so excited! Gather round dear jesters, and greet your Yoga King! (really NYT?) His name is Vinnie Marino and he rules the land of sunshiny Yoga! (that’d be California). Hailing from humble beginnings east coast style, young Vinnie grew up in rock ‘n’ rollin NY; a rapscallion upholding the time honored [...]