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Next in the running to become America’s Top Yogapreneur! Lookout Russell Simmons. Yoga hipster Tara Stiles sets her sights on the yoga apparel industry, prepares to launch her own line with Reebok.


And then Victoria’s Secret went ahead and created yoga panties descended from the heavens!


Finally, the solution to the yoga fashion crisis! All the debates over proper clothing in class: Should guys be allowed to remove their shirts? Are ladies too scantily clad? Should we all just go naked? No, just invisible!


Oh no, we knew it was coming. The yoga pants backlash! What will Lululemon, Athleta and Abercrombie’s “perfect yoga butt” do now? Are yoga pants too revealing? Administrators at Loveland High School in OH say yes and have banned students from wearing them. According to the big bad school boards,  yoga pants fall under the [...]


According to MSN Travel writer Vivian Song making the call with the help of GQ editors and a subjective rating sloppiness and tastelessness. Vancouver, you’ve made the list! Coming in at Number 3: There is one reason, and one reason only, why we’ve decided to include Vancouver on this list of the sartorially damned: yoga [...]


by Alexandra Moga At the crossroads of fashion and yoga is the newest member of the style set to venture into mat-wear: Vivienne Tam. The Chinese designer launched her LI-NING x Vivienne Tam “Fashion Yoga Collection” Tuesday during Mercedes-Benz Fashion Week here in New York with an outdoor public display of yoga. Oh, my. A [...]


Abercrombie & Fitch joins the yoga clothing game, and $31 billion womens active wear market, with a less than human, Syms-like Pixar pixie with toothpicks for legs. Alas, their yoga pants will give you the “perfect butt” no matter where you’re going. Like the mall or a bar mitzvah. Sigh.Nevermind that they only come in [...]


Manhattan’s Upper West Side welcomed it’s very first Athleta store this week (just a few blocks up from Lululemon), and the Upper East Side gets its very own as well. Fancy! If you didn’t know, Athleta a San Francisco based company was snapped up by Gap, Inc. just about 3 years ago and has been [...]


Uh oh. We saw this coming! Gap Inc. is setting its sights on conquering Lulumania! That monster clothing chain we oft love to hate, hate to love, acquired fitness clothing co. Athleta two years ago-ish (for $150 million), causing a bit of an ‘oh dear’ across the market. Until now, Athleta was strictly online retail [...]