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No they don’t have wheels…yet. Some people want to make your yoga mat way funkier than it is, and we’re not talking about a stinky health hazard. (Phew.) These new “fashion yoga mats” from Spiritual Revolution feature designs from many of the artists you’d typically find covering the graffiti’d walls or skateboards at a skate [...]


Next in the running to become America’s Top Yogapreneur! Lookout Russell Simmons. Yoga hipster Tara Stiles sets her sights on the yoga apparel industry, prepares to launch her own line with Reebok.


Coming this holiday season, serial yogapreneur Russell Simmons will be joining the celebrity yoga fashion crowd with his new line Tantris. The NYC native is no stranger to successful business ventures.


In the Case of Bikram vs Yoga to the People, Copyrighting Yoga, Who Wins?


And where the fitness regimen goes, so will the vitamins and supplements follow. Not only can you get your profuse perspiration on at Bikram class you can chase it down with partnered coconut water and sponsored ayurvedic supplements. Bikram yoga has announced its collaboration with a supplement company called Natrol, Inc. and will now offer their Vedic [...]


Look out world! Anusara Yoga Daddy John Friend is getting ready to launch the Neverland Ranch of Yoga Compounds – The Center for Anusara Yoga in Encinitas, California, coming Fall 2011! Huzzah! What does this mean? The eagle has landed! Eager travelers to the 8500 square foot center in the magical mysticalness of Encinitas will [...]


BROga® is real! We know because it’s been US Trademarked. So has Hillbilly Yoga®, Cougar Yoga™ and Metal Yoga™, along with the 2,213 other applications with the word “yoga” filed in the government’s Trademark Electronic Search System – 2,000 of which have been steadily pouring in since 2001. That’s a lot of yogapreneurs! Does trademarking [...]


Oh you are going to love this one. The February issue of DETAILS mag has an enlightening article entitled “The Overheated, Oversexed Cult of Bikram Choudhury“. Immediate reaction: Uh ohh! Wow, it’s been a while since we got any juiciness from the yogapreneuring king of sweat-asana. Last we heard the Yoga Don was sipping chai [...]


We’re so excited about this giveaway from we’ve had LL Cool J “Mama Said Knock You Out” on repeat the last 4 hours!* That’s not true, Beastie Boys got some fair spins. (*Def Jam reference, people) “So whatcha whatcha watcha want?” A new book by super mogul-rific yogapreneur Russell Simmons? You’re in luck! He has [...]