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Yoga in advertising

Well, that was certainly a Super Bowl. Spoiler alert: congrats to the winning team, the Denver Broncos! As usual we were on the lookout for the yoga (between Puppy and Kitten Bowl action) and we found it, sometimes in the oddest of places — the ads. All in all, it’s no Om-ing Jeff Bridges but a [...]

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The moment we know you’ve all been waiting for…Super Bowl ads are here! Already hopping on the yoga boat is none other than Michelob Ultra in their new ad spot called “Breathe.” Yeah, we were wondering wth ourselves, but as a low-cal light beer, they’ve always tried to appeal to the young “fit” crowd with [...]

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You’re about to buy a new car. But WAIT…can you practice yoga in it? Buick is hoping you’ll ask yourself that very question. Banking on the swelling wellness trend, Buick plays to the yoga-loving crowd in their latest campaign to sell their cars and their message of “happiness,” inspired by said cars, to folks who [...]

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If you needed a reason to check in with your breathing, this is it. As in, you can stop holding your breath now. Also, feel your feet on the ground, the very level, not-at-all-super-high-up-and-dangerous ground. The yoga spectacle takes its show on the road, this time 600 feet up in Moab, Utah. This drone-rtainment stunt [...]

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It’s the Herbal Essences “Be Everyone You Are” campaign, which is basically to say each of us are made up of many facets and we can not, should not, be defined by just one of them. Also, that we are all utterly confused as to who we are and we just want to look like [...]

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When he’s not busy as the quarterback for the Denver Broncos, Peyton Manning is apparently managing a gas station and making customers do yoga for Gatorade. In this ad, a woman is trying to buy herself some hangover juice when the store clerk tells her she’s not sweating enough and doesn’t having a “winning attitude,” earning [...]

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There may already be a duck pose in yoga, but that won’t stop a major insurance company from co-opting it for their latest ad campaign. It’s Aflac’s new “Duck Does Yoga” commercial, and debuted its little duckie tail feathers on the yoga mat, and television screen, just recently on August 5th. Apparently, the duck is still [...]

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What’s the rule again? Everyone say it together now: No cell phones in yoga class! You’ve seen this one, right? Boy that little pink yoga pig is really tapping on our last nadi. Everyone knows it’s not OK to be checking your phone in the middle of yoga class (barring emergencies, of course) but all [...]

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“Can our flexible waistband survive the upward facing bottom pose?” is the question every yoga pants company in the world should be asking. At least diaper brand Huggies has the chutzpah to do so in this adorable Baby Yoga commercial featuring a bunch of munchkins and their munchkin moms rolling around on yoga mats to [...]

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