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BROga® is real! We know because it’s been US Trademarked. So has Hillbilly Yoga®, Cougar Yoga™ and Metal Yoga™, along with the 2,213 other applications with the word “yoga” filed in the government’s Trademark Electronic Search System – 2,000 of which have been steadily pouring in since 2001. That’s a lot of yogapreneurs! Does trademarking [...]


As doctors, healers and delegates from all over the world gather together for the 4th annual World Ayurveda Congress & Expo in Bangalore this Thursday, December 9th, we have to wonder, should we be preparing ayurvedadork.com? Ayurveda, literally “science of life” in sanskrit, grew its roots thousands of years ago in, seeping into the Western [...]


Oh so much fuss! Who owns yoga? Who will save yoga? Who will stop yoga demons from taking over the world? Holy Hanuman! Do we even know what we’re talking about anymore? Jeepers. The latest yoga article in The New York Times spotlights the newest stirrings in the “I had yoga first” historical debate. It’s [...]


News from New Delhi, India: Presenting…Planet Health! A yoga museum? Yes, a yoga museum! It’s actually a fully-dressed health museum designed to promote natural ways of healing like yoga and ayurveda, in entertaining digital-interactive form. Because learning about health is boring! Why study lamo texts when you can go explore digitized representations of yoga mudras [...]


YogaDorks Around the World: If you haven’t already viewed this, it’s a sight! Earlier this week the 2010 Commonwealth Games kicked off in India (kinda like the Olympics, but for the Commonwealth of Nations aka former British Empire). Among the opening ceremony spectacles was a ‘Padma Asana’ yoga presentation performed by 900 Delhi school kids! [...]


The Washington Post has joined in on the ‘Yoga Wars’ debate (who named it this anyway?) It’s been said the battles began when sweaty star Bikram Choudhury moved to patent his sequence of 26 poses back in ’04. Since then we’ve been hearing more and more about India reclaiming their ancient heritage by documenting yoga, [...]


While many Western yogis perish the thought of locking down an absolute definition of yoga – why pigeon hole the practice as physical, spiritual, or religious? And discount all the crazy hybrids and spin-offs with rollerblades and 105 degree heat franchise opportunities? Not a chance! Also, that government licensing issue gets pretty sticky when we [...]


India says no more of this patenting yoga rubbish. D’ya hear that Bikram? We reported at the beginning of the year India was already headlong into an effort to “preserve” their history of yoga, and even going so far as to open a Yoga Museum in Mumbai. To further the efforts, a team of 200 [...]