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Business of Yoga

Bikram's non-copyrightable 26 pose sequence | image via http://www.bikramyogafleet.co.uk/

Remember when Bikram tried to copyright his yoga sequence of 26 poses? It didn't work. It didn't end there and it's not that simple. But there is good news. The latest update to the saga is that today, October 8th, 2015, the Ninth Circuit Court of Appeals in California sided with the previous ruling that Bikram [...]

At-home practice. | image via yoogaia facebook

If you're streaming pre-recorded yoga classes online, apparently you're doing it all wrong. Now technology allows for yoga teachers to give live, personal instructions from virtually anywhere in the world. We wrote about the Finland-based company Yoogaia last year. At that point, they were riding high on a wave of crowdfunded bliss after raising 192,172 euro [...]


Strutting down the runway at this fall's New York Fashion Week? Yoga pants! So many fashion designers are hating this right now. Yoga pants on the runway? Blasphemy. But it's become a reality and a dream come true - or nightmare depending on who you ask. It's a new dawn for "athleisure" the inevitable hybrid of [...]

yellow yoga mat drive | image via @yogafoster instagram

We took a critical side eye to the ginormous yoga clothing commercial that happened last week in Central Park. We took issue with the unabashed marketing saturated in white (or white light, depending on which side of the yellow branded mat you're standing on) with no clear message besides that of the sponsors. But, indeed, [...]


by J Brown The unforgiving trajectory of real estate markets poses the greatest challenge for independent yoga centers. In order to survive, smaller centers need to locate in popular areas where residents can afford the service they provide. But there seems to be an unmistakable time limit on how long the profitability of a yoga [...]

YogaWorks teacher training. | image credit: PHOTO: David Walters/Wall Street Journal

The yoga teacher train is a speeding bullet! And it's not slowing down. According to some new eye-opening statistics, more than 14,700 yoga teacher training grads registered with Yoga Alliance last year. And you can imagine how many did not - according to the Wall Street Journal it's likely just as many. So that's close [...]

Lachey-asana in 98 degrees. | photo credit: Rebecca Fishbein/Gothamist

Is it hot in here? If you would've asked our 90s teenage selves what we thought then boy band 98 Degrees would be doing in 2015, leading a hot yoga class would not have even made "the hardest thing" list. And yet, there they are, the Lacheys - Nick and Drew, half of 98 Degrees [...]

Buick's Puppy Dog Prep.

You're about to buy a new car. But WAIT...can you practice yoga in it? Buick is hoping you'll ask yourself that very question. Banking on the swelling wellness trend, Buick plays to the yoga-loving crowd in their latest campaign to sell their cars and their message of "happiness," inspired by said cars, to folks who [...]

Illustration by Tara Jacoby via Jezebel.com

In case you needed a reason to be even more creeped out, turned off, astonished by Lululemon, an anonymous employee's account of the wacky behind the scenes will surely give you that extra push. Entitled "Lululemon Diaries: My Life in an Exploitative Libertarian Happiness Cult" the post appeared on Jezebel Wednesday and has been met [...]


by J. Brown Yoga teachers don't really make a living off teaching yoga classes anymore. Many rely upon conducting yoga teacher training. But contrary to popular belief, this trend may have less to do with the business or marketing inclinations of yoga teachers and more to do with the purchasing and study habits of the [...]


From the files of faulty yoga clothing comes the new threat of the great hoodie string caper. In all seriousness, there's been another Lululemon recall, this time for over 300,000 tops with draw strings that have become face-attacking weapons. Slate reports: Lululemon is recalling 318,000 women’s tops in the United States and Canada that the [...]


Your yoga mat has just become a fashion show runway. Just when you think you've saved enough pennies for the cutest athleisure day-to-yogaclass-to-lunch-to-erranding-to-dinnerdate yoga outfit, you're going to have to dig deeper into the couch cushions. Actually, if you have to couch dive to afford your yoga pants, sadly, these new high-end styles are probably [...]


Teens have come to their senses and are ditching modern torture devices also known as jeans, or denim, or, to some early adopters, dungarees. They are, instead, opting for the comfort and stretchiness of yoga pants causing a spike in what the industry folks now call the annoyingly titled category of "athleisure." According to research [...]


We called it a 'must-see' back when it was a 48-minute TV special on Al Jazeera English, and now they're set on making it into a full feature film. The original "Who Owns Yoga?" which aired last fall, takes a look at the origins of yoga, but goes beyond, expanding and fast forwarding to how [...]