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Business of Yoga

Lachey-asana in 98 degrees. | photo credit: Rebecca Fishbein/Gothamist

Is it hot in here? If you would've asked our 90s teenage selves what we thought then boy band 98 Degrees would be doing in 2015, leading a hot yoga class would not have even made "the hardest thing" list. And yet, there they are, the Lacheys - Nick and Drew, half of 98 Degrees [...]

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Buick's Puppy Dog Prep.

You're about to buy a new car. But WAIT...can you practice yoga in it? Buick is hoping you'll ask yourself that very question. Banking on the swelling wellness trend, Buick plays to the yoga-loving crowd in their latest campaign to sell their cars and their message of "happiness," inspired by said cars, to folks who [...]

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Illustration by Tara Jacoby via Jezebel.com

In case you needed a reason to be even more creeped out, turned off, astonished by Lululemon, an anonymous employee's account of the wacky behind the scenes will surely give you that extra push. Entitled "Lululemon Diaries: My Life in an Exploitative Libertarian Happiness Cult" the post appeared on Jezebel Wednesday and has been met [...]

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yoga-teacher-training-proscons

by J. Brown Yoga teachers don't really make a living off teaching yoga classes anymore. Many rely upon conducting yoga teacher training. But contrary to popular belief, this trend may have less to do with the business or marketing inclinations of yoga teachers and more to do with the purchasing and study habits of the [...]

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lululemon-hazardouss-hoodie

From the files of faulty yoga clothing comes the new threat of the great hoodie string caper. In all seriousness, there's been another Lululemon recall, this time for over 300,000 tops with draw strings that have become face-attacking weapons. Slate reports: Lululemon is recalling 318,000 women’s tops in the United States and Canada that the [...]

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charli-cohen-sactivewear

Your yoga mat has just become a fashion show runway. Just when you think you've saved enough pennies for the cutest athleisure day-to-yogaclass-to-lunch-to-erranding-to-dinnerdate yoga outfit, you're going to have to dig deeper into the couch cushions. Actually, if you have to couch dive to afford your yoga pants, sadly, these new high-end styles are probably [...]

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ivivva-kids-easter-2015

Teens have come to their senses and are ditching modern torture devices also known as jeans, or denim, or, to some early adopters, dungarees. They are, instead, opting for the comfort and stretchiness of yoga pants causing a spike in what the industry folks now call the annoyingly titled category of "athleisure." According to research [...]

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kickstarter-who-owns-yoga

We called it a 'must-see' back when it was a 48-minute TV special on Al Jazeera English, and now they're set on making it into a full feature film. The original "Who Owns Yoga?" which aired last fall, takes a look at the origins of yoga, but goes beyond, expanding and fast forwarding to how [...]

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ny-yoga-studios-per-capita

Yoga, yoga everywhere. Can you guess which state has the most yoga studios? No doubt yoga has blown up like crazy in the U.S. over the past several years - it's been ranked as a Top 20 Lasting Fitness Trend and even kids are practicing more yoga than ever before. It's true, yoga is a [...]

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yoga pant recall

If you thought $90 was a lot to ask for, try paying 1000 times that for an out of stock style of yoga pants, and that's not even for a fresh pair. Welcome to the land of Lululemon resale. According to Racked, lulu shoppers will go out of their way, and way beyond their budgets [...]

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glo-your-own-way

Another controversy brews in the land of yoga intellectual property. Remember when YogaGlo tried to stop everyone from making yoga videos that used similar camera angles? They sent cease and desist letters, threatened legal action against other online yoga businesses and even submitted for further patents. But the people prevailed, and with the help of [...]

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A Change.org petition is calling for Bikram Choudhury to resign as CEO of Bikram Yoga, Inc. and requests that his name, image and person be removed from the brand. The petition, addressed to the Bikram Yoga Headquarters and created by former Bikram teacher Chantelle Edwards, goes on to say that the presence of Bikram Choudhury has made [...]

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bikram-choudhury-yoga-teaching-training-blackout

In light of multiple lawsuits against Bikram Choudhury alleging sexual assault and rape - there are six, presently - the Bikram Yoga community is now left to figure out what next. This post is intended to open a discussion forum, to create a dialogue and to bring to light any questions, concerns and thoughts held [...]

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Colleen Saidman Yee teaching at her yoga studio in Sag Harbor, NY.  | photo by Gordon M. Grant for The New York Times

If you think yoga teacher is a dream job, you might want to keep your day job. CNNMoney/PayScale's top 100 careers "with big growth, great pay and satisfying work" is out and you'll never guess what made the list. OK, you can probably guess thanks to our headline and intro...Ranking in at top job number 10...is...drum [...]

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