From the "What were you thinking?" files, which Lululemon pretty much owns nowadays, we have yet another oopsy daisy from the mega yoga clothing retailer. You see, when you purchase Lululemon clothing it's yours, FOR LIFE. It's been reported that the company has been actively blocking people from reselling their stuff. There's a really popular [...]
Business of Yoga
Just as good riddance was being given to 2013, YogaGlo, a prominent online yoga video service, was awarded a patent on a set of criteria for producing yoga video. In a statement released just before the holidays, Yogaglo defended its position and offered examples of alternative methods that are not in violation of the patent. A consideration of their suggestions and the precedents being set raises serious questions about the future of yoga on the internet.
And the reign of Chip Wilson comes to an end. Lululemon co-founder will be cutting ties with the brand, maybe for good? Wilson has announced his resignation as non-executive Chairman after a long and painful run of controversies. He will stay on through next spring but will depart before the company's annual meeting in June 2014.
We have reached the age of yoga teacher training online deals and we're not sure we like it. Skimming through a pile of emails thick with holiday sales and promotions, this popped out at us, alongside the drag show and dinner for two and above the 20 units of botox offer, a deal for 50 [...]
And just when you thought, with all the negative publicity, questionable marketing choices and customers still complaining of sub par yoga pants, it couldn't get any worse for Lululemon's image, founder Chip Wilson comes out with yet another way to offend people. Wilson, the stellar spokesperson and former CEO he is, told Bloomberg TV that [...]
And the hits just keep on coming. We're starting to think Lululemon is seriously just messing with all of us and the company is really run by some Dr. Evil mastermind with a Mini Me in minus zero yoga pants. Or maybe it's Pinky and the Brain and they're just trying to do what [...]
Portland Yoga Studio, a division of The Montavilla Wellness Center in Portland, Oregon, announced recently that it’s decision to partner with Groupon is what ultimately led to the studio’s closing.
“When the founder’s circle promotion was cut short because of the last minute rush of Groupon activations,” says one source of the celebrated Portland studio, “I knew things would be tight in 2012, but I never thought it would come to this…”
These are interesting times for yoga. For instance, for the first time ever, a major American university is offering a master's degree in Yoga Studies. And the Yoga Alliance, essentially an online directory, is starting to make some real moves in a potentially positive, somewhat corporate-y direction, even speaking out in the public forum in [...]
And now for an update on your favorite exorbipants yoga label, or otherwise, yoga biz news we'd rather not hear about. Lululemon is not out of the proverbial see-through woods yet. The brand is being sued by the Louisiana Sheriffs' Pension & Relief Fund. Why? Because they owned about $1.3 million of Lululemon stock when all hell [...]
So this YogaGlo patent, arewerite? The one that set off a firestorm, enough to have customers cancel accounts and yogis speak out in frustration followed by the Yoga Alliance getting off their butts for a surprising, atypical turn of superheroism (the petition is currently at almost 4,500 signatures). That one. It's not the first time yoga [...]