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Business of Yoga


If you can't beat 'em, buy 'em? As yoga continues to grow, so does the number of yoga-offering venues, but how many of them will soon be owned by the same corporate companies? Though more people are practicing yoga, ironically, the yoga studio business is not exactly a hot venture (except for maybe the hot [...]

image credit: AP/Reed Saxon

Another former employee sues Bikram Choudhury. This is becoming a broken record and one that needs changing. The latest lawsuit against Choudhury and Bikram Yoga alleges a former teacher-training recruiter was fired for being pregnant, and perhaps more glaringly, for not playing along with what was an allegedly super shady way of doing business. Sharon [...]

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Breaking news...Bikram Yoga Soho is the first in Manhattan to drop the Bikram name. In operation for a few years, Bikram Yoga Soho opened amidst the beginning of the rape lawsuits filed against Bikram Choudhury -- which would total six to date and which are still ongoing. Based upon customer feedback and their own issues [...]

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CorePower Yoga | image via DNAinfo/Alisa Hauser

It's sad and frightening to think a yoga teacher who'd been physically attacked by a student wouldn't be supported or protected by the yoga studio they work for. This appears to be the case in Chicago where a yoga teacher is claiming exactly that. CorePower Yoga teacher by the name of Yogi Danny B says [...]


Lululemon's trigger happy loose cannon of a founder Chip Wilson is at it again. This time, though, he is full of regrets. Because for all of the insanity and cult-ure thrust upon us since the dawn of luon, it was the ex-lulu CEO's comments about women's bodies not being right for his idealistic image of [...]

Bikram's non-copyrightable 26 pose sequence | image via http://www.bikramyogafleet.co.uk/

Remember when Bikram tried to copyright his yoga sequence of 26 poses? It didn't work. It didn't end there and it's not that simple. But there is good news. The latest update to the saga is that today, October 8th, 2015, the Ninth Circuit Court of Appeals in California sided with the previous ruling that Bikram [...]

At-home practice. | image via yoogaia facebook

If you're streaming pre-recorded yoga classes online, apparently you're doing it all wrong. Now technology allows for yoga teachers to give live, personal instructions from virtually anywhere in the world. We wrote about the Finland-based company Yoogaia last year. At that point, they were riding high on a wave of crowdfunded bliss after raising 192,172 euro [...]


Strutting down the runway at this fall's New York Fashion Week? Yoga pants! So many fashion designers are hating this right now. Yoga pants on the runway? Blasphemy. But it's become a reality and a dream come true - or nightmare depending on who you ask. It's a new dawn for "athleisure" the inevitable hybrid of [...]

yellow yoga mat drive | image via @yogafoster instagram

We took a critical side eye to the ginormous yoga clothing commercial that happened last week in Central Park. We took issue with the unabashed marketing saturated in white (or white light, depending on which side of the yellow branded mat you're standing on) with no clear message besides that of the sponsors. But, indeed, [...]


by J Brown The unforgiving trajectory of real estate markets poses the greatest challenge for independent yoga centers. In order to survive, smaller centers need to locate in popular areas where residents can afford the service they provide. But there seems to be an unmistakable time limit on how long the profitability of a yoga [...]

YogaWorks teacher training. | image credit: PHOTO: David Walters/Wall Street Journal

The yoga teacher train is a speeding bullet! And it's not slowing down. According to some new eye-opening statistics, more than 14,700 yoga teacher training grads registered with Yoga Alliance last year. And you can imagine how many did not - according to the Wall Street Journal it's likely just as many. So that's close [...]

Lachey-asana in 98 degrees. | photo credit: Rebecca Fishbein/Gothamist

Is it hot in here? If you would've asked our 90s teenage selves what we thought then boy band 98 Degrees would be doing in 2015, leading a hot yoga class would not have even made "the hardest thing" list. And yet, there they are, the Lacheys - Nick and Drew, half of 98 Degrees [...]

Buick's Puppy Dog Prep.

You're about to buy a new car. But WAIT...can you practice yoga in it? Buick is hoping you'll ask yourself that very question. Banking on the swelling wellness trend, Buick plays to the yoga-loving crowd in their latest campaign to sell their cars and their message of "happiness," inspired by said cars, to folks who [...]

Illustration by Tara Jacoby via Jezebel.com

In case you needed a reason to be even more creeped out, turned off, astonished by Lululemon, an anonymous employee's account of the wacky behind the scenes will surely give you that extra push. Entitled "Lululemon Diaries: My Life in an Exploitative Libertarian Happiness Cult" the post appeared on Jezebel Wednesday and has been met [...]