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Business of Yoga

ivivva-kids-easter-2015

Teens have come to their senses and are ditching modern torture devices also known as jeans, or denim, or, to some early adopters, dungarees. They are, instead, opting for the comfort and stretchiness of yoga pants causing a spike in what the industry folks now call the annoyingly titled category of "athleisure." According to research [...]

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kickstarter-who-owns-yoga

We called it a 'must-see' back when it was a 48-minute TV special on Al Jazeera English, and now they're set on making it into a full feature film. The original "Who Owns Yoga?" which aired last fall, takes a look at the origins of yoga, but goes beyond, expanding and fast forwarding to how [...]

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ny-yoga-studios-per-capita

Yoga, yoga everywhere. Can you guess which state has the most yoga studios? No doubt yoga has blown up like crazy in the U.S. over the past several years - it's been ranked as a Top 20 Lasting Fitness Trend and even kids are practicing more yoga than ever before. It's true, yoga is a [...]

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yoga pant recall

If you thought $90 was a lot to ask for, try paying 1000 times that for an out of stock style of yoga pants, and that's not even for a fresh pair. Welcome to the land of Lululemon resale. According to Racked, lulu shoppers will go out of their way, and way beyond their budgets [...]

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glo-your-own-way

Another controversy brews in the land of yoga intellectual property. Remember when YogaGlo tried to stop everyone from making yoga videos that used similar camera angles? They sent cease and desist letters, threatened legal action against other online yoga businesses and even submitted for further patents. But the people prevailed, and with the help of [...]

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A Change.org petition is calling for Bikram Choudhury to resign as CEO of Bikram Yoga, Inc. and requests that his name, image and person be removed from the brand. The petition, addressed to the Bikram Yoga Headquarters and created by former Bikram teacher Chantelle Edwards, goes on to say that the presence of Bikram Choudhury has made [...]

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bikram-choudhury-yoga-teaching-training-blackout

In light of multiple lawsuits against Bikram Choudhury alleging sexual assault and rape - there are six, presently - the Bikram Yoga community is now left to figure out what next. This post is intended to open a discussion forum, to create a dialogue and to bring to light any questions, concerns and thoughts held [...]

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Colleen Saidman Yee teaching at her yoga studio in Sag Harbor, NY.  | photo by Gordon M. Grant for The New York Times

If you think yoga teacher is a dream job, you might want to keep your day job. CNNMoney/PayScale's top 100 careers "with big growth, great pay and satisfying work" is out and you'll never guess what made the list. OK, you can probably guess thanks to our headline and intro...Ranking in at top job number 10...is...drum [...]

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bankrupt-yoga

I came to yoga, like most people, because I hated my job and going to yoga class was easier than finding another career. I was a well-paid corporate lawyer and, as I watched the gentle office dust drift through the filtered New York City sunlight, I dreamed of being anywhere else.

At first, it started with one or two classes a week, but soon, like an addict, I was there as often as I could skip out of work early. The yoga teacher was an escapee from the world of public relations. She had luscious dark, wavy hair, milky skin and sturdy thighs. At the end of every class, she turned off the lights, and we students lay there in the dark underneath musty, scratchy blankets.

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Chip Wilson in his Vancouver home | photo credit: Jeff Minton for The New York Times

This New York Times profile on Chip Wilson may be more character-revealing of the man, the myth, the Lululemon, than the sheer yoga pants his company sold to thousands of women that set off a cascade of company missteps and public uproar. But were they missteps or did it just take see-through pants to open [...]

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business-closed-sign

Let’s say you hear that a yoga studio is closing. You might be all, “Fail!” Hey, that’s how we’ve been culturally trained to see things. Closing = failing.

What we think a successful yoga operation looks like goes something like this: a beautiful zen space, a perfect-setting location, a huge schedule of 4+ classes a day 7 days a week, a large diverse line-up of teachers, and classes that anyone can walk in to – and anyone can be challenged in.

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lululemon-mala-beads

If you're in the market for a new mala and just can't decide between the rose quartz and the gilted logo of a major brand of yoga clothing, then this is your lucky day. Hear ye, hear ye...you can now purchase your very own Lululemon Practice Patience Mala for $108 which includes such beautiful features as [...]

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Judith Hanson Lasater

It's a crazy time of year, which is why we're happy (somewhat relieved, even!) to share this interview with Judith Hanson Lasater from Yoga U Online who will be hosting her free holiday talk coming up on Monday, December 15th covering "Yoga Past, Present, Future - Challenges and Opportunities." The face of yoga is changing [...]

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who-owns-yoga-Bhanu-Bhatnagar

We advise you to grab a seat, grab a screen and watch this right now. "Who Owns Yoga?" is a documentary from Al Jazeera English Reporter Bhanu Bhatnagar and, though not super in-depth, in its short 50 minutes it covers so much ground about the issues and challenges of modern yoga's growing pains  - commercialization, corporatization, [...]

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