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Business of Yoga


In a week known for its pranks and gotchas, we were almost tricked by the announcement of this new "Soul Cycle for Meditation" enterprise. So, spinning is meditation is spinning? Well, not quite. Thank goodness. In fact, it's the exact opposite, though the founder of Soul Cycle wants to make it just as ubiquitous. Because what we all really need is a meditation franchise.


Another one bites the dust. As New York City's yoga studio landscape continues to expand, longstanding studios are feeling the pinch. Elena Brower's NYC yoga studio, Virayoga, announced earlier today it will be shutting its doors at the end of June after more than 12 years. The announcement came via facebook and a newsletter sent out to [...]


Lole, a fellow Canadian yoga lifestyle brand making a run for Lululemon's market, is making a statement with their third annual White Tour. This year they're taking over five different art museums in five cities - Barcelona, New York, Montreal, Toronto and Edmonton - in order to promote "peace and well-being."

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From the "What were you thinking?" files, which Lululemon pretty much owns nowadays, we have yet another oopsy daisy from the mega yoga clothing retailer. You see, when you purchase Lululemon clothing it's yours, FOR LIFE. It's been reported that the company has been actively blocking people from reselling their stuff. There's a really popular [...]


Just as good riddance was being given to 2013, YogaGlo, a prominent online yoga video service, was awarded a patent on a set of criteria for producing yoga video. In a statement released just before the holidays, Yogaglo defended its position and offered examples of alternative methods that are not in violation of the patent. A consideration of their suggestions and the precedents being set raises serious questions about the future of yoga on the internet.


And the reign of Chip Wilson comes to an end. Lululemon co-founder will be cutting ties with the brand, maybe for good? Wilson has announced his resignation as non-executive Chairman after a long and painful run of controversies. He will stay on through next spring but will depart before the company's annual meeting in June 2014.


We have reached the age of yoga teacher training online deals and we're not sure we like it. Skimming through a pile of emails thick with holiday sales and promotions, this popped out at us, alongside the drag show and dinner for two and above the 20 units of botox offer, a deal for 50 [...]


And just when you thought, with all the negative publicity, questionable marketing choices and customers still complaining of sub par yoga pants, it couldn't get any worse for Lululemon's image, founder Chip Wilson comes out with yet another way to offend people. Wilson, the stellar spokesperson and former CEO he is, told Bloomberg TV that [...]


  And the hits just keep on coming. We're starting to think Lululemon is seriously just messing with all of us and the company is really run by some Dr. Evil mastermind with a Mini Me in minus zero yoga pants. Or maybe it's Pinky and the Brain and they're just trying to do what [...]


Portland Yoga Studio, a division of The Montavilla Wellness Center in Portland, Oregon, announced recently that it’s decision to partner with Groupon is what ultimately led to the studio’s closing.

“When the founder’s circle promotion was cut short because of the last minute rush of Groupon activations,” says one source of the celebrated Portland studio, “I knew things would be tight in 2012, but I never thought it would come to this…”