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Business of Yoga


There's more trouble in lululand and founder Chip Wilson is the crouching tiger, hidden dragon poised to reel it back in. He's not happy with how things are going (and, frankly, neither are shareholders) so he's hired investment bank Goldman Sachs to strategize on how to reclaim control. The options are: make a deal with [...]

Free yoga in Bryant Park, NYC.

While the commodification of yoga has long been a controversial topic, the monetization of it remains a bone of contention and frustration. Practitioners don't want to (or don't have the means to) pay a lot to practice it, but teachers want to get paid a living wage for teaching it and facilitators for facilitating it. [...]

DC Yoga Tax

Yoga Alliance has come out in opposition of the Washington D.C. "Yoga Tax" that would impose a 5.75 percent sales tax on prior-nontaxable services like gyms and yoga studios, as well as other services like car washes and bowling alleys. Many opposers have already voiced their disapproval of the proposal, which would kick in Jan. [...]


It's baaaack. A "Yoga Tax" proposal that was dropped four years ago looks likely to be passed in Washington D.C. very soon. The new bill, which received initial approval Wednesday, would add 5.75% sales tax to


In a week known for its pranks and gotchas, we were almost tricked by the announcement of this new "Soul Cycle for Meditation" enterprise. So, spinning is meditation is spinning? Well, not quite. Thank goodness. In fact, it's the exact opposite, though the founder of Soul Cycle wants to make it just as ubiquitous. Because what we all really need is a meditation franchise.


Another one bites the dust. As New York City's yoga studio landscape continues to expand, longstanding studios are feeling the pinch. Elena Brower's NYC yoga studio, Virayoga, announced earlier today it will be shutting its doors at the end of June after more than 12 years. The announcement came via facebook and a newsletter sent out to [...]


Lole, a fellow Canadian yoga lifestyle brand making a run for Lululemon's market, is making a statement with their third annual White Tour. This year they're taking over five different art museums in five cities - Barcelona, New York, Montreal, Toronto and Edmonton - in order to promote "peace and well-being."

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From the "What were you thinking?" files, which Lululemon pretty much owns nowadays, we have yet another oopsy daisy from the mega yoga clothing retailer. You see, when you purchase Lululemon clothing it's yours, FOR LIFE. It's been reported that the company has been actively blocking people from reselling their stuff. There's a really popular [...]


Just as good riddance was being given to 2013, YogaGlo, a prominent online yoga video service, was awarded a patent on a set of criteria for producing yoga video. In a statement released just before the holidays, Yogaglo defended its position and offered examples of alternative methods that are not in violation of the patent. A consideration of their suggestions and the precedents being set raises serious questions about the future of yoga on the internet.


And the reign of Chip Wilson comes to an end. Lululemon co-founder will be cutting ties with the brand, maybe for good? Wilson has announced his resignation as non-executive Chairman after a long and painful run of controversies. He will stay on through next spring but will depart before the company's annual meeting in June 2014.