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Business of Yoga

Employee-Of-the-Month

New York yoga studios are facing a crucial question that could make or break their business: are yoga teachers employees or independent contractors? This has been a hot topic not only recently, but drawn out over the past few years, stemming back to the tax audits which took place in 2011 and 2012. At the [...]

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lululemon-wide-right

Lululemonville has been relatively quiet lately, after surviving a whole mess of troubles over see-through pants, questionable marketing tactics and Chip Wilson-isms. But lest we forget how individual stores themselves seem to get into their own embarrassing jams, this Buffalo faux pas is here to remind us. Employees at the Buffalo Lululemon store have been forced [...]

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yoga-alliance-logo

Earlier this week Yoga Alliance quietly announced in an email to its members that Richard Karpel, President of Yoga Alliance and the Yoga Alliance Registry, will be stepping down later this year. This is somewhat unnerving and unfortunate news. Some may remember Karpel joined the organization as president in 2012 and basically saved YA from [...]

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yj-new-site-blog

It seems Yoga Journal has been going through a rather interesting transformation lately. Ever since the new Editor-in-Chief, Carin Gorrell, stepped in from SELF Magazine to take over for Kaitlin Quistgaard last fall, there have been big changes at the bendy lady. For one, they recently moved their longstanding offices from the yoga-friendly hippie town of [...]

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chip-wilson-apology

Well he's not totally out and he's not buying the whole company back, instead Chip Wilson is selling 50 percent of his 27 percent stake in Lululemon to a private equity firm for a sweet $845 million. We're thinking that's at least a few pairs of yoga pants, a new publicity coach to prevent further snafus [...]

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lululemon-chip-wilson

There's more trouble in lululand and founder Chip Wilson is the crouching tiger, hidden dragon poised to reel it back in. He's not happy with how things are going (and, frankly, neither are shareholders) so he's hired investment bank Goldman Sachs to strategize on how to reclaim control. The options are: make a deal with [...]

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Free yoga in Bryant Park, NYC.

While the commodification of yoga has long been a controversial topic, the monetization of it remains a bone of contention and frustration. Practitioners don't want to (or don't have the means to) pay a lot to practice it, but teachers want to get paid a living wage for teaching it and facilitators for facilitating it. [...]

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DC Yoga Tax

Yoga Alliance has come out in opposition of the Washington D.C. "Yoga Tax" that would impose a 5.75 percent sales tax on prior-nontaxable services like gyms and yoga studios, as well as other services like car washes and bowling alleys. Many opposers have already voiced their disapproval of the proposal, which would kick in Jan. [...]

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gym-yoga-tax

It's baaaack. A "Yoga Tax" proposal that was dropped four years ago looks likely to be passed in Washington D.C. very soon. The new bill, which received initial approval Wednesday, would add 5.75% sales tax to

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unplug-meditation

In a week known for its pranks and gotchas, we were almost tricked by the announcement of this new "Soul Cycle for Meditation" enterprise. So, spinning is meditation is spinning? Well, not quite. Thank goodness. In fact, it's the exact opposite, though the founder of Soul Cycle wants to make it just as ubiquitous. Because what we all really need is a meditation franchise.

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