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Business of Yoga


In the last twenty years, yoga in the west has gone from a guru-driven model to a market-driven model. Decisions still often come from atop a pyramid. But now, the directives are based more on aggregated data than on the presumed authority of an ancient wisdom.

photo via InYoga Center facebook

The yoga landscape is eternally changing and we're losing a lot of good-ness through the cracks. Are we being too dramatic? Maybe. But when it comes to "mom and pop" yoga studios trying to make it through the mud of the yoga business like the little lotus that could, it's hardly an overstatement. As it [...]


What pairs well with updog? How about a nice crisp pinot grigio. Headstand? An old fashioned. And sun salutations? Tequila sunrise, of course.
These are interesting times, friends. The yoga boom is strong. So maybe we shouldn't be surprised that yoga now has official drinks, and by drinks, we mean adult beverages. Or that yoga teachers are getting paid for mentioning brands on social media and shilling for a fatter paycheck and a potentially cushier lifestyle than yoga teaching alone could ever afford them.


Oh, deer. Athleta is in trouble for allegedly ripping off someone else's yoga pants design. K-Deer is a NJ-based activewear company run by owner and founder Kristine Deer. She is not on the design team at Athleta but somehow almost her exact designs ended up on the Athleta website in late December. Apparently, Deer noticed [...]


Lululemon is in hot water again. This time it's for alleged animal cruelty in relation to their use of down - aka goose feathers. Hip-hop mogul Russell Simmons has joined PETA in a plea to get lulu to stop using the bird feathers in their jackets and vests, and to use synthetics instead. Simmons penned [...]

image via Technavia

In the market for a yoga mat? You and 20 million other people, apparently! As more Americans focus on wellness and health-consciousness, even more are beginning to practice yoga. According to the Yoga Journal report, it's actually 20.4 million these days, up from 15.8 million yoga practitioners in 2008. Naturally, this rings super positive for the [...]


If you can't beat 'em, buy 'em? As yoga continues to grow, so does the number of yoga-offering venues, but how many of them will soon be owned by the same corporate companies? Though more people are practicing yoga, ironically, the yoga studio business is not exactly a hot venture (except for maybe the hot [...]

image credit: AP/Reed Saxon

Another former employee sues Bikram Choudhury. This is becoming a broken record and one that needs changing. The latest lawsuit against Choudhury and Bikram Yoga alleges a former teacher-training recruiter was fired for being pregnant, and perhaps more glaringly, for not playing along with what was an allegedly super shady way of doing business. Sharon [...]


Breaking news...Bikram Yoga Soho is the first in Manhattan to drop the Bikram name. In operation for a few years, Bikram Yoga Soho opened amidst the beginning of the rape lawsuits filed against Bikram Choudhury -- which would total six to date and which are still ongoing. Based upon customer feedback and their own issues [...]