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Business of Yoga

bikram-choudhury-yoga-teaching-training-blackout

In light of multiple lawsuits against Bikram Choudhury alleging sexual assault and rape - there are six, presently - the Bikram Yoga community is now left to figure out what next. This post is intended to open a discussion forum, to create a dialogue and to bring to light any questions, concerns and thoughts held [...]

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Colleen Saidman Yee teaching at her yoga studio in Sag Harbor, NY.  | photo by Gordon M. Grant for The New York Times

If you think yoga teacher is a dream job, you might want to keep your day job. CNNMoney/PayScale's top 100 careers "with big growth, great pay and satisfying work" is out and you'll never guess what made the list. OK, you can probably guess thanks to our headline and intro...Ranking in at top job number 10...is...drum [...]

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bankrupt-yoga

I came to yoga, like most people, because I hated my job and going to yoga class was easier than finding another career. I was a well-paid corporate lawyer and, as I watched the gentle office dust drift through the filtered New York City sunlight, I dreamed of being anywhere else.

At first, it started with one or two classes a week, but soon, like an addict, I was there as often as I could skip out of work early. The yoga teacher was an escapee from the world of public relations. She had luscious dark, wavy hair, milky skin and sturdy thighs. At the end of every class, she turned off the lights, and we students lay there in the dark underneath musty, scratchy blankets.

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Chip Wilson in his Vancouver home | photo credit: Jeff Minton for The New York Times

This New York Times profile on Chip Wilson may be more character-revealing of the man, the myth, the Lululemon, than the sheer yoga pants his company sold to thousands of women that set off a cascade of company missteps and public uproar. But were they missteps or did it just take see-through pants to open [...]

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business-closed-sign

Let’s say you hear that a yoga studio is closing. You might be all, “Fail!” Hey, that’s how we’ve been culturally trained to see things. Closing = failing.

What we think a successful yoga operation looks like goes something like this: a beautiful zen space, a perfect-setting location, a huge schedule of 4+ classes a day 7 days a week, a large diverse line-up of teachers, and classes that anyone can walk in to – and anyone can be challenged in.

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lululemon-mala-beads

If you're in the market for a new mala and just can't decide between the rose quartz and the gilted logo of a major brand of yoga clothing, then this is your lucky day. Hear ye, hear ye...you can now purchase your very own Lululemon Practice Patience Mala for $108 which includes such beautiful features as [...]

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Judith Hanson Lasater

It's a crazy time of year, which is why we're happy (somewhat relieved, even!) to share this interview with Judith Hanson Lasater from Yoga U Online who will be hosting her free holiday talk coming up on Monday, December 15th covering "Yoga Past, Present, Future - Challenges and Opportunities." The face of yoga is changing [...]

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who-owns-yoga-Bhanu-Bhatnagar

We advise you to grab a seat, grab a screen and watch this right now. "Who Owns Yoga?" is a documentary from Al Jazeera English Reporter Bhanu Bhatnagar and, though not super in-depth, in its short 50 minutes it covers so much ground about the issues and challenges of modern yoga's growing pains  - commercialization, corporatization, [...]

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michael-owen-lululemon

Hot off the Buffalo bungle and Dalai Lama fiasco, Lululemon is now making waves in Baltimore. As the City Paper reports, some people in B-more are not happy with the new collaboration between one Lulu location and local artist Michael Owen, though they claim it is a "match made in heaven" because both "deserve each [...]

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The Dalai Lama with Lululemon CEO

Just a few weeks ago the Dalai Lama Center and Lululemon rocked the proverbial internet airwaves when they surprise announced their new partnership. Fandom (of either party) aside, the news caused a collective flipping of lids as people tried to make sense of the collaboration with many left wondering, Is Lululemon turning over a new [...]

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yoga-alliance-logo

by J. Brown News that the saving grace CEO of the Yoga Alliance, Richard Karpel, is leaving after only two years was met with little more than a collective: “whatever.” But to anyone who wants to see the reformation that Karpel ushered in continue, his departure is both surprising and concerning. The reason for Karpel’s [...]

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lululemon-dalai-lama

The Dalai Lama aligning with yoga might not be too shocking, but teaming up with Lululemon? We're not making this up and it's not April. Lululemon and the Dalai Lama Center for Peace and Education are partnering to “promote mindfulness...to foster heart-mind wellbeing in children and youth.” Heart-mind well-being refers to "creating a balance between educating the mind and educating [...]

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Photo credit: Jeffrey MacMillan/Capital Business

At least we didn't say circus, right? Right. An article from today's Washington Post sheds light on the increasingly gimmicky and bells and tassles and whistles and feathers-laden the yoga world has become - essentially a carnival. Without necessarily deciding if this is an inherently "good" or "bad" thing it's rather fascinating to observe what [...]

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Employee-Of-the-Month

New York yoga studios are facing a crucial question that could make or break their business: are yoga teachers employees or independent contractors? This has been a hot topic not only recently, but drawn out over the past few years, stemming back to the tax audits which took place in 2011 and 2012. At the [...]

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