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Have You Heard About This New ‘Downward Dog’ Show on ABC?

in YD News, Yoga Pop

downward-dog-allison-tolman

Have you been noticing how much yoga has infiltrated every part of our culture or have you just been desensitized to the saturation by now? (Rhetorical.) ABC is premiering a new comedy in the hopes that yoga’s trendiness hasn’t quite peaked just yet. On tonight, right after Modern Family’s season finale (so you know they’re banking on this one), Downward Dog will have its debut.

We know what you’re thinking…a new primetime comedy about yoga? Well, no. But, it IS about a dog! And the dog, Martin, a hipster pup (pupster?) with a dry sense of humor, narrates the whole thing from his perspective—the whole thing being his doggie life as well as his human’s ups and downs (dog).

We hear it’s the first network comedy screened at Sundance. And we hear it’s actually pretty decent. Will people watch becaues of the yoga reference? We admit, we’re curious enough. And, besides the dog, the show stars the talented Allison Tolman (Fargo) who plays the human, Nan, so there’s that.

The show was created by Samm Hodges and Michael Killen and started as a web series before being picked up for the medium screen. You can watch the series’ pilot episode tonight at 9:30pm on ABC (then it moves to a regular Tuesday 8pm time slot). It will also be online eventually, here.

The synopsis: “Martin battles loneliness and the need for Nan’s unconditional attention, while she struggles with a breakup and Martin’s recent bad behavior as he reacts to her newly busy work schedule.”

Dogs behaving badly. Humans behaving badly. It’s certainly relatable. And there’s yoga somewhere in there. Maybe.

Will you be watching?

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4 comments… add one
  • Hi, how are you? This is a great article and I love your site by the way I have been reading lots. Yoga is definitely something that everyone should be doing and I feel it should be even more popular than it already is, that gives me an idea… a yoga section on my site! Awesome have a great day! Shaun

  • Spread Your wings Not Your Legs

    Infiltrated is a good word for it.

    Mainstream marketers have figured out that the yoga label, even if it is just a riff, really, is worth big $$$$$$$$$$$$$

    It’s called “conceptual” marketing. Big trend in advertising circles

    Already we have yoga selling cars (Buicks, totally shameless, they’re not even hybrids), electronics (absurd, too shlubs sitting, not even in lotus), insurance (Aflac Aflac), bread (pseudo organic) and even beer

    And we are seeing more and more extras in all sorts of commercials doing yoga in the background, even when there is no other yoga related element being featured

    Here’s a new company I came across, called “IYogi” (http://www.iyogi.com/).

    No actual yoga– but it still projects a vague yoga “ethos”

    All this yoga labeling makes your product more clickable from a keyword standpoint, and that means more $$$$$$$$$$$$$$$$$$ too

    I suspect we will see an all-beef “yoga” burger before long. With a cow mascot no less.

    Or maybe to be clever, they will substitute curried chicken

    And what about a new Ford Shakti?

    She’s sleek and flexible, with a calming interior that will quiet your mind. Feel the joy. Experience the bliss. Shaaaaaaakti

  • This blog is very useful. Thanks for sharing this information. We are also providing yoga courses in Singapore – White Cat Yoga
    Yoga Therapy Singapore

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