Here we are. It’s YD LOTW! Our semi-regular weekly post sharing all the linkies we might have missed or didn’t post about but are worth a mention. Check in every Friday for your weekly catch up. Sign up here for our weekly newsletter bringing you all the yogadorkiness straight to your inbox.
- Lululemon is opening man-centric stores that will feature a “workshop environment” because dudes like to do things when they shop, apparently. And it’s a highly valuable market of doing: “We see the opportunity for men approaching $1 billion in revenue over the next few years and are investing accordingly to bring that vision to life,” Felix del Toro, senior vice president and general manager of Lululemon Men’s told WWD.
- The SmartMat that talks and sings to you like a yoga-fied Suri made its debut on NPR’s All Tech Considered. Next up, the ‘SmartMat’ movie starring Scarlett Johansson and your inner conscience.
- A man named James Brown tells the story of how David Bowie taught him yoga at boot camp in the form of a lyrics mantra. We’ve all experienced the Bowie mantra in some form or another. “Dance magic dance” is one of our favorites.
- In one of Matthew Remski’s latest WAWADIA posts he describes and shares his NYC trip and interviews with filmmaker Lindsey Clennell and anatomy expert Amy Matthews of The Breathing Project. Clennell shares his insight on the teachings of B.K.S. Iyengar and his special behind-the-scenes experiences making the documentary film “Sadhaka: The Yoga of B.K.S. Iyengar.” It’s also Matthew’s birthday today — happy birthday, MR!
- Last but not least, author and blogger Carol Horton weighs in on yoga’s unsung heroes, the anti yoga rock stars who do their job without asking for the spotlight in return:
As the yoga community grapples with the confusions and dislocations of an historic paradigm shift, it’s more important than ever to celebrate the contributions of the untold numbers of not-so “ordinary” teachers and students who are quietly doing extraordinary work. It’s their dedication to harnessing their practice to the best in themselves that plugs it into something mysterious, powerful, and beautiful. The fact that they are willing to do this work without the perks of widespread public recognition – and with the many intense pressures of everyday life – makes it that much more meaningful. The positive energy they generate connects, catalyzes, and spreads outwards in ever-widening circles. The collective force created helps light up our troubled, suffering world.
Man-centric stores are popping up in various niches, including nail bars. You see…women are trend setters, men are followers 🙂