Lululemonville has been relatively quiet lately, after surviving a whole mess of troubles over see-through pants, questionable marketing tactics and Chip Wilson-isms. But lest we forget how individual stores themselves seem to get into their own embarrassing jams, this Buffalo faux pas is here to remind us.
Employees at the Buffalo Lululemon store have been forced to defend their choice in displaying a quite large mosaic art piece with the words “Wide Right. No Goal” after customers and locals freaked out over the slogan. You see, those words represent two of the most infamous and painful moments in Buffalo sports history, related to losing football and hockey championships. To put it into perspective, Buffalo lost the Super Bowl because of an Ace Ventura-Ray Finkle level “wide right” kick with no time left on the clock. (“Laces out!”)
One could ask, can’t Buffalo take a joke? While another, and likely a local, would answer “are you f@*king kidding me?” As one did.
— Nunie (@arkandove) October 14, 2014
Lululemon responded in defense with something about city pride.
Well, they got the city loyalty and pride part right. People are not buying it.
— Erica M (@buffgrl) October 15, 2014
A #BanLuluLemonInBuffalo hashtag has even started trending.
We’re not sure where Lulus get their marketing guidance from but we have to assume it’s somewhere between the forgot to eat your Wheaties, the Urban Outfitters shock ’em and apologize later playbook, and complete and utter lack of good judgement.
As for this latest blunder, the USA Today permalink says it all: http://ftw.usatoday.com/2014/10/lululemon-buffalo-sadness