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Tara Stiles Does Yoga in a Glass Box on Wheels to Promote New ‘Glamorous,’ ‘Nontraditional’ Yoga Program

in Public Display of Yoga, YD News
"Told you we were putting @tarastiles in a glass box on wheels." - Via @WHotels Instagram

“Told you we were putting @tarastiles in a glass box on wheels.” – Via @WHotels Instagram

Heads up New Yorkers, if you blink you could miss Tara Stiles doing yoga in a glass box on wheels. You heard that right. Celeb “rebel yoga” teacher, Tara Stiles, is promoting her new “FIT with Tara Stiles” yoga program at W Hotels by traveling around NYC all day in a “Yoga Truck” where her yoga show is on display for all the lucky city folks to see in a somewhat unfortunate caged-animal scenario. Because a skinny, model-y white woman doing yoga in a box for everyone else to gawk at isn’t a metaphor for anything. Nope. (Sometimes we have to wonder if we’re all on some sort of Yoga Candid Camera.)

Described by the W as “one part performance art and one part yoga instruction,” the Yoga Truck is just the latest in what we would call a heinous crime against humanity. OK, maybe that’s a bit much, but wow is this a disturbing bit of counterproductive publicity (in the vein of Lululemon’s putting practitioners in the windows of their stores to do the yoga, as it were).

No one can blame Stiles for being thin and pretty, but that’s not the point. She’s a pleasant, nice person, and that’s not the point either. The gal has seen her fair share of criticism for watering down yoga and sensationalizing the practice with her books, ads and sponsorships, and really hasn’t seemed to care much about it. Maybe that’s the rebel part.

Still, performing yoga in a box as a stunt so that people are inspired to do their own practice at your hotels? We don’t get it. And respectfully disagree. But it’s certainly sexy. And we guess sex sells, even (especially?) in yoga.

Contests are sexy, too. The W is holding an Instagram photo contest where entrants must post pics of Stiles-in-the-box or of themselves doing yoga “in a unique location” with the hashtag #POSEWHENEVER. The winner gets to go to the “FIT with Tara Stiles” fancy spa retreat at the W Bali.

Here’s the promo image from the W’s website. We’re not sure which pose this is, exactly:

fit-with-tara-stiles

Or this one, posted this morning to the W Hotel Instagram account with the caption: “Morning yoga with @TaraStiles at @whotelsnyc. Find Tara’s nontraditional tips for staying fabulously fit on the road in all W rooms and suites across the world.#POSEWHENEVER”

tara-stiles-whotel-yoga

Hm. If non-traditional means morning yoga on the couch in high heels accompanied by champagne and disco lights then, geez, consider us righteous pious puritans.

So far the contest entries are fairly tame, some are even sweet, but. Come. On. Listen, we love this yoga is everywhere, you can do it wherever, whenever sentiment, because it’s true! But when it starts to turn into a show, a game, a contest, when it becomes a spectacle, does it not then become a mockery? A shell of its former self?

So what is “Fit With Tara Stiles,” anyway? It’s the W’s first ever fitness program that will be launched in all 45 of their worldwide hotels and resorts, according to the official press release:

In partnership with the industry’s yoga rebel, FIT with Tara Stiles flips the traditional idea of fitness on its head with a non-traditional approach to working out while on the road. Comprised of a curated in-room workout video designed for the needs of the W traveler, in-room tip cards with quick fixes to get camera-ready in a flash, and an exclusive series of intimate FIT with Tara Stiles packages available at some of the most glamorous W Retreats around the world, the program allows guests to polish their body and mindset in a uniquely W way.

Eerie. That sounds EXACTLY like how we’d describe yoga. (sarcasm alert.)

Here’s how Tara Stiles describes the program:

“It was the best kind of challenge, getting myself into the fitness mindset of the W guest,” said Stiles. “By identifying their needs and wants in a workout, I was able to create four unusual, fun, glamorous workouts that can be done whenever, wherever anywhere in the world.”

Thank goodness. Our yoga could use a glamour boost. Then again, we’re probably not glamorous enough for W Hotels anyway. Sad face.

What are the needs and wants of W patrons? Here are the workouts with which hotel guests can perk up and quickly fix their flaws:

– Need a Boost? Whether you want to kick-start your day or night, give your
body an energetic lift with a quick yoga fix. Try dancer pose for an
instant surge of vitality.

– Feeling Jet-Lagged? Get relaxed and ready to rock straight from the
runway with a quick yoga fix. Try pigeon pose to open your hips and
soothe your back.

– Big Night Out? Get amped for evening by adding a quick yoga fix to your
primping routine. Try an easy side stretch to get you relaxed and ready
for party-mode.

– Need to Recover? Whether feeling tired or had one-too-many the night
before, amp up energy with a quick yoga fix. Try an easy, seated twist
for an instant boost.

Cute. Sexy. Cool. Kind of like a pop song. And there’s something to be said for pop music. Sure it’s sugary and mostly meaningless, but it reaches the masses and it invites everyone to participate. This is probably the best thing about the FIT program offering, even if the “quick fix” idea makes us frustrated and sad. The marketing campaign, on the other hand…We ask: If you want to be unique and stand out, why box yourself in?

In case you were curious, if you move quickly there’s still time to catch the Mobile Yoga Show. Schedule below. Yoga’s on wheels. Is this where we want it to be headed?

W Yoga Truck Stops on May 28

11:15 AM– Leave W New York
11:20 AM– Fairchild Publications
11:45 AM — Conde Nast
12:10 PM — Hearst Corporation
12:35 PM — Columbus Circle
1:00 PM — W New York – Times Square
1:45 PM — Central Park South
2:10 PM — Grand Central
2:35 PM — Bryant Park Loop
3:00 PM — New York Public Library
3:25 PM — Broadway and Spring (SoHo)
3:50 PM — W New York – Downtown
4:35 PM — Wall Street
5:00 PM — Brooklyn Bridge
5:25 PM — Manhattan Bridge
5:50 PM — Washington Square Loop
6:15 PM — Flatiron Building/Madison Square Loop
6:40 PM — Union Square Loop
7:05 PM — END at W New York – Union Square

[via Hotel Chatter]

——

Earlier

 

55 comments… add one

  • Lena

    Um…..wow.

    I would generally say I take a fairly modern and permissive approach to teaching yoga, generally feeling like whatever gets people interested in the practice is ultimately good and not to judge others circumstances or intentions.

    But this is a difficult one to defend. The most offensive parts are the marketing of course which would be Tara’s fault per se, I’m sure it was pitched to her as creating 4 different style videos to be in 45 diff W hotel locations which must have seemed like a good opportunity and a good chunk of cash.

    I would never be able to put my name and likeness to something like this. I’m not sure why she doesn’t just brand herself as a fitness instructor or movement specialist and leave the “yoga” with all it’s spiritual and moral implications out of it. Even if it was how she was trained and how she practices, I can’t say she’s upholding the main tenets of real yoga with all this.

    Did anyone else read the class descriptions and think of the injury and lawsuit implications? I’m sure they’ve covered themselves, but advising non practitioners to try their hand at pigeon or dancers without any personal assist is asking for a problem. I wonder if the videos will address modifications and counter indications to doing the pose. Sigh.

  • S.

    The whole vibe of high heels, empty champagne bottles, and bendy girl behind glass has a certain seediness to it that really cheapens the practice and cheapens the image of healthy womanhood. I don’t want to say that Tara has sold out because that is old news. I just don’t feel that yoga needs any more “rebels.” I’m with commenter Tara…why do we have to put up with this being called “yoga?”

  • Prema

    Ironically is called #whotel which sounds a lot like ho hotel. Sad. Very sad.
    She’s a nice girl. Misdirected. Intoxicated by the celebrity lifestyle. Lost her way.
    How humiliating to be driven around in a cage.

  • Prema

    Yes. Why? Isn’t it time to change the world and perception of women and not fall into the same old tired imagery!??? Shouldn’t we demand more from “yoga” role models?

    https://www.facebook.com/TaraStilesLiving/photos/a.409054302187.182730.140746512187/10152430045012188/?type=1&theater

  • Jeanette

    This is so … I want to say retarded, but that’s politically incorrect, so I’ll just say that we need to start looking for four horsemen coming from the sky.
    Is Tara trying to offend everyone in the yoga community in one shot?

  • Yea I think so! She’s doing good right?

  • Vision_Quest2

    Yeah, it’s that Midwestern industriousness in her …

  • Meg

    Eh, I don’t think it’s that big of a deal. If marketing like this means that people move their bodies and get fit, it’s not my job to tell them if they’re doing it right or not. I may prefer my yoga a little more traditional, myself, but people from all walks of life and all mindsets and all kinds of reasoning find their way to some semblance of yoga, and isn’t that at least a step in the right direction? What are we worried about, here, that whatever new blood Tara Stiles leads to yoga will not be pure enough to be in the “club”, or that as yoga purists we might somehow be considered too hoity-toity about yoga because of the “watering-down” of the practice by the supporters and followers of someone we consider a sellout?

    The other thing we have to remember is that W Hotels, as a company with an established brand, is obviously the party with the louder voice here. This is less about yoga than it is about branding, for W. (Also something I think is no big deal. It’s marketing. Of course W is going to brand this program. Those people who want to be yoga purists probably aren’t going to W Hotels to begin with.)

  • Prema

    Branding “no big deal” well then perhaps that points to the confusion women have about how women are confused with sex objects in media marketing and branding. Have you seen this? (link below) No big deal just some “yoga” creative branding? It harms women and society and it should stop. Yoga is not about purists it’s maybe about waking up to the reality of how much beauty there is in the world and in our inner beings that has been obscured by damaging images of women as objects. Which is quite different from truly sensual or sexy. Objects. This is an object. It has nothing to do with yoga it’s the antithesis of yoga. So why would you defend it?
    https://www.facebook.com/TaraStilesLiving/photos/a.409054302187.182730.140746512187/10152430045012188/?type=1&theater

  • Can Yoga instructors pass judgement towards her? I applaud her… and find her style very helpful…almost feldenkrais like… look.. just like religion we find our way into it because it resonates with us and when we become serious about our practice we take away all that and go towards tradition.
    I find what she is doing personally nothing wrong with it… I mean I am more appauld by yoga instructors these days not being honest with themselves, their own integrity in question. Leave the girl alone.. she isn’t lying about who she is and how she wants yoga to be seen. Question the Yoga instructors at home who teach in your won hood… I would rather be with someone honest than someone dishonest…

  • prema

    Said the girl that never read what yoga is. It’s like taking ballet and having the ballerinas throw
    themselves around in a hotel room with empty wine bottles and say this is a rebel ballet.
    No. It’s not ballet. Sorry. Hotels provocative poses and being pulled along like a horse for display on the streets of NY sin’t yoga. If you want to re-name it and call it something else all the power to you. But don’t take an ancient practice turn it into a farce and say you are a rebel. You are a conformist to the same old, same old portrayal of women in the media. Meh. Why not, alcohol, legs up in the air. That’s a familiar visual. Let’s not mess with it. The world is so well off with how it treats women. Let’s stay the course and do it in creative ways. With… whippeee… yoga. Great.

  • Amy

    “Said the girl that never read what yoga is. It’s like taking ballet and having the ballerinas throw themselves around in a hotel room with empty wine bottles and say this is a rebel ballet.
    No. It’s not ballet.”

    Sure, it’s not ballet but it could still be considered dance. I disagree that there is ONE definitive type of yoga. Some say it begins with Patanjali’s yoga sutras, others argue yoga has its roots in tantra and so on and so on.

    It’s interesting that the article compares Stiles’ yoga to pop music. I recently had a teacher also compare yoga to music–in that there are many genres. The asanas are like notes and they can be infinitely rearranged to create new forms of expression. He said some yoga, ie Iyengar, is like classical music and calls for the “Mozart principle–making the complicated seem simple.” Other is like heavy metal; using over-the-top antics to make simple compositions seem intensely energetic and “hard.” I would argue that the existence of heavy metal does nothing to discount the power of classical music. It is possible that one style may become more popular than another and there is the danger of losing particular forms of expression because they are not en vogue, but the true way to combat this is to remain devoted to classical music or Iyengar yoga or whatever form you wish to preserve–not to bash other’s preferences.

  • L

    I just find her and the whole glamorous/pompous yoga scene lame and uninteresting. If it weren’t because I have a 4 year old daughter, I would not even spend time thinking about it. However, I want a richer, fuller, and healthier future for her. So this kind of message just pisses me off.

  • You did a great job with this article. Nicely written. It kind of feels like I am in the yoga twilight zone.

  • Vision_Quest2

    @shannasmall , LOL … though it hadn’t taken this development for W. for me to have felt this at first impressions a few years ago, in particular with a yoga studio and then later on …. But calling this type of trope/development a yoga “twilight zone” absolutely nails it!

  • Certainly not my cup of tea. It can be really difficult as a yoga teacher(or a practitioner) to see yoga presented in this way.

  • Ramesh

    Tara is as close to a yoga whore as you can get. This just confirms that.

  • Wondering

    I like mike and why is she wearing clothing?

  • mike

    I don’t mind because she doesn’t matter.

  • Susan

    Men are so simple and wonderful. Bravo Mike.

  • Doing my best not to pass judgement.

    What bothers me the most is that it perpetuates the idea of “quick fix yoga”, which is wholly besides the point.

  • irm

    My first thought when I saw her 8 hour schedule [after 'wow, that's a lot of yoga!] was ‘how does she eat? Is there a lunch break scheduled in there?’ My next thought was ‘well, she doesn’t look like she does eat. Yes, the anorexic, celebrity yoga fad is right on point. I am a woman, have been doing yoga since well before it became trendy and I live in So CAL and am what one would call ‘thin’. So I am not saying this out of envy. I am so dismayed by how malnourished so many ‘fitness experts’-be they yoga, dance, or some combination thereof-look.

    Such poor role models, selling women as objects aside. I just think changing the way ‘healthy’ is viewed is part of a larger issue. And eating disorders/body image issues are rife in the yoga ‘community’ [not that there is one single community anyway] as well as different ‘eating movements-raw, etc. True, eating disorders are found throughout all lifestyles, but I find the fitness aspect and/or the spiritual emphasis seem to drown out looking at it within the yoga world.

    I find W promotes the ‘heroin chic’, semi goth look in this ‘branding campaign.’ But with so many different schools of yoga, and levels of depth and/or controversial ‘teachers’ therein, I think yoga is best left undefined b/c there will be so many different interpretations of even the classic, ancient texts and what they ‘mean’ for western society and the modern world. Archaic structures and superficial practices are each non representative of yoga in their own way, IMO. The dogma of the past was also unkind to women and still is, in many parts of the world. And spiritual traditions combined with religious structures are a large part of that.

  • Meg

    No matter what you look like, calling someone “heroin chic” is completely out of bounds. People come in all shapes and sizes, hers happens to be tall and thin. Skinny shaming is no different from fat shaming.

  • Vision_Quest2

    Except for thin privilege. Particularly in the Big Apple.

    Yes, the Jackie Warner-esque bodies and the thin bodies both are worshipped and admired here.

  • Lily

    I’ve never taken Tara Stiles’ classes nor read her books. I’ve watched the podcast she was doing with her modeling agency and her YT videos. Based on comments about students who attended her classes at her studio, I think she is indeed a good yoga teacher, making adjustments when needed etc. But IMHO, the problem is the business partnerships she makes, as her business partners (Reebok, this hotel chain, her book editors) spread a different message about yoga, more fitness oriented. I think her initial message – move with ease, don’t push yourself- is distorted by these partners whose message is more about instant results and quick fixes (get a slim sexy body in 15 min only).
    Of course, she could take time to think about it and say no to all of this, but money is a good argument.
    It’s a shame because I think she is a good teacher in her studio.

    And I agree, parading through NYC in a glass cage is ridiculous.

  • Susan

    Yes, I too got the impression sh was in fact a good yoga teacher and had her own unique “niche” without all the hoopla spiritual content of yoga (not that I think it is that but as it was positioned) but the partnerships are the problem these are corporate sponsors and they have only ONE objective to use what she’s got to make money. That is all. It’s no different than what you get when you mix corporate money and government. It corrupts undeniably and the excuse that it is getting yoga out there is nonsense. It’s only bastardizing a scientific practice that access higher realms of consciousness which is…. the opposite of what advertising and branding does so basically it just ends up being a lie.

  • mariavlong

    I haven’t been to Amsterdam in decades but I do remember live women advertising for their establishment’s rooms in display windows. I cannot figure out how W hotels and Tara Stiles did not think of the similarities.

  • I don’t know where to start with my feelings about Stiles’s display and the whole yoga selfie phenomenon. I’m initially disturbed by the use of what our culture considers to be an attractive female body to sell what is meant to be an internal practice. And then there’s the exploitation and misrepresentation of Yoga asana in service of making money for a completely unrelated business. There’s also a huge discussion that previous commenters have touched upon about how the whole “look at me” culture in yoga is antithetical to the intentions of Yoga practice. Not to mention how this is another example of how the heart of Yoga has been eviscerated in order to increase the population of physical practitioners.

    But here’s another issue: As a person who came into the world with an unusual amount of flexibility, I’m also concerned that Stiles’s unusual amount of flexibility–along with the unusual flexibility displayed in most selfies–will cause people to think that doing poses to these extremes is what practice is about. I’m flexible, and I don’t practice many of the fancy poses I used to do because I found out–a little late–that many of the poses the mainstream considers to be “advanced” are not healthy to practice, even if your body can do them easily. And the idea that anyone can do these poses if only they try hard enough is a fallacy. Extreme flexibility is an aberration, and not necessarily healthy. It concerns me that people consider extreme flexibility to be “inspiring” when it is actually for the most part, inherent in our structures–or not–from birth. Be inspired by Thich Nhat Hanh or the Dalai Lama whose practices have borne fruits that don’t depend on how young, thin or supple your body is.

  • Vision_Quest2

    Or how strong (in today’s yoga climate) you are. That’s yoga’s OTHER BIG LIE–marketed to the rest of us who – even if not overweight and rather lithe, are NOT flexible at the hips and shoulders. I don’t care if it’s the lie of being able to cantilever yourself in bakasana, or in “conquering fear” … you either have the baseline strength needed for the pose, or you don’t …

    Or, if physically larger than is ideal for a female, let’s say, you develop it from your genetic baseline of potential strength.

    Don’t subscribe to the LIES!

  • Dwayne

    Don’t they say “The only bad publicity is no publicity”? TS is certainly getting lots of pub…must be living large!

  • Lori

    Oh, Tara, that likable, goofy million dollar gal who starts her endless bounty of free youtube video clips with “hi guys, its me, Tara Stiles” . Her videos all have compelling titles: yoga for strength , fat burning, hotel beds, etc. Except they seem to all be mostly the same collection of the standard contemporary “vinyasa” moves. What is unusual is her beautiful, thin and bendy model’s body doing them and telling you to go “nice and easy” as she flips into a handstand or a slightly collapsed chaturanga, her willowy ultra thin limbs attaining questionable alignment with effortless repetition. there are many yogis who are more proficient but they don’t look as friendly and glamorous in skimpy yoga clothing.

  • Vision_Quest2

    and oh, so Middle American …

    http://www.youtube.com/watch?v=SscLTBKpWaI

    yeah, “We need rich business tourists to New York from the heartland too–not just Europe (don’t be intimidated by us!)–to stay at these lush, Asian-inspired, spa-infused W hotels …”

    The Doubletree cookie has too many carbs and is so 25 years ago … chocolates on a pillow?

    … but, yes, The Mandarin Oriental it is not!

  • John

    Be interesting to see what Tara starts selling when she get’s too old to market her appearance. The problem I can see with this stuff is the inevitable backlash when people who took up yoga to change their physical appearance realise there are any number of more efficient ways to achieve the same goal. In the meantime, as hilarious as the idea that catering to a corporate master’s every whim is rebellion is, it’s no more laughable than some of the “philosophy” I’ve heard spouted in yoga classes. Better Tara wriggling about in a glass cage than Ramdev telling us all that homosexuals “need treatment”.

  • Vision_Quest2

    That would be the time when she morphs into Sadie Nardini, perfects her “defensive warrior pose” (a.k.a. viparita virabhadrasana–for a close translation in Sanskrit), but with verbal and argumentative components thrown in; and finally gets her own talk show …

  • Susan

    Well John. Catering to corporate masters whims is hardly in the same league as laughable philosophy we hear in yoga class. Nor is it a fair assessment that what Ramdev says is in any way
    related to or comparable to what wriggling about for the sake of yoga says. We are adults we can have discernment and discrimination to see the difference no?

  • Lori

    There is something counter productive about creating a yoga App to use in your hotel room, when obviously learning some simple standing postures well enough to perform them with firmness and ease on your own seems like the least you might want to contribute in terms of your commitment to the Art of Yoga. The process of memorizing the preliminary forms has always been the entry point into several ancient practices- yoga, martial arts, qigong, tai chi, as well as dance. it is only when the student has internalized the form that they can make it their own practice, and it is only then that power begins to be developed. – Cultivating the will to practice is part of the package. This, by the way, is one of the problems for students who only take classes lead by a teacher and never do self practice or meditation. Just saying!

  • Vision_Quest2

    Who needs to follow the playbook of a Vata dosha with a #selfiefollowing and beans for empathy?

    And, WTF cares?

    Except for a “friend” on Facebook who probably does (and not a spiritual person, either). Oh, he cares all right-likes all that kind of spectacle and exhibitioning from the yoga blogosphere. And only patience at my advanced age, is what keeps me from unfollowing him …

  • The very last thing most women in New York City need is to see a skinny white woman in a leotard, with her legs behind her ears riding by as they bob and weave, dodging slow walking, texting, spatially unaware folks, and tourists. Is it not bad enough that we have constant printed reminders of how far we are from the ideal on every billboard and bus that goes by? Do we need a human being in a glass box telling us we need to do better? I just have to say, when you have just dipped out of the office to indulge in a “this never happened cookie” the last thing you need is Tara Stiles in a downward facing dog shaking her head. Instead of saying Namaste, she says “You’regonnastay… FAT!”

    I get it we all get it, it’s about marketing and promotion and I am sure that she will not be fighting to hold that tree pose as the truck rolls by, but I DO know that most who see her will hope that one of the wheels hits a pothole!!!

  • Vision_Quest2

    … Or a hunky cyclist cuts by a littletooclose …

  • oscar

    Yoga has become a freak show. The circus should sign her up.

  • Vision_Quest2

    21st century yoga fakirs … and you don’t even have to time-travel to that era in India to see it … #savesmesomedough …

    Makes me happy I more or less left yoga, for that reason.

  • paul

    yogadork articles on peace and/or silence:

  • fredo

    don’t really care about the yoga in a box, circus act, good PR for W’s program. Whatever…

    A bit concerned about Tara. She does not look particularly healthy. Maybe the box gig is a cry for help.

  • Vision_Quest2

    Sure is. If I were her and eating a sandwich does not work, I would try other things. Any other things.

    I’d gotten too thin and, at least for now, I did something about it!

  • crash and burn

    on the horizon. Then the yoga will begin.

  • fredo

    avoid celebrity at all costs…

  • paul

    what contrast between remski and lawrence- one displays stiles is a frigid prop and the other shows her as a slut-whore, but both seem to agree she is a self-absorbed money-grubbing snob. which is great in a way, because it makes clear some of the puritan subtext accompanying the present use of “it’s not yoga”: the necessity of shame (shame on those deficient in shame!), and misogyny (placed on the last group considered publicly acceptable to receive it – thin/typically attractive and usually white women of means, aka the world’s evil and bane (who shouldn’t be working in the first place), aka the typical yoga consumer).

  • Vision_Quest2

    Nothing wrong with shaming the lemmings, even if we do share a gender in common, paul …

    There is a deficiency in women – rich, poor or in between – thinking for themselves, even nowadays …

    And 4th wave feminism makes it OK to be sluttish like Paris, like Kim; or even slut-identified like Beyonce … that is the worst retrogression for feminism in decades!

  • paul

    shaming (this article, sort of) is different from insisting on shame (remski and lawrence), where stiles’ shamelessness built a porn-cart to hell, dragging us all with her, etc.

    what but puritanism makes slutting a retrogression?

  • Vision_Quest2

    What, but being from the upper-middle class oneself, makes slut-shaming OK to do by one woman to another woman, who may be of lower caste; or not a public figure?

    http://www.huffingtonpost.com/2014/06/02/slutshaming-isnt-related-sexual-activity_n_5418711.html

    Proof of lemminghood is in the attribution.

  • paul

    this is a semantic issue- the students use it as a general negative, like any swear word, not so much to indicate sexual activity but to make an other, and by *both* less and more affluent, though in public only by the latter, and probably because when the former did it, it had no effect (shaming the very rich doesn’t work- means are a buffer! however, http://www.ncbi.nlm.nih.gov/pubmed/24878930 ). that it came to be a negative via puritanism as i use it, i should have have more than a hunch, o well for now. outside college is another story, with different culture/support and hierarchy, and seeing celebrities shamed isn’t isn’t a good way to generalize, so i very well may be wrong about the culture generally, but with with usa yogs, i have a difficult time imagining someone with a more typical american physique, or non-white, being called a zombie-whore for advertizing their videos in public without some heavy backlash from the usa yogs.

    what an interesting study though, entirely relevant to this selfie/commerial/not-yoga talk, “The less affluent women associated “sluttiness” with being stuck-up, snobby and exclusive,” while the more affluent values, “selected men who were hot, not men who were jerks, from the right fraternities, not the wrong fraternities.” reminds me that the “lady” version of the male gaze –valuation– (rather than possession) is another important subtext of the talk that is being ignored, with writers writing forever about needs and narratives (valuation) and scarcely about the consciousness taking on colors like a crystal (yoga), about culture and the naughty other and not how actions confound us from what is real, about the necessity of shame and not the teaching of empathy (let alone how to teach it!).

  • VQ2

    “misogyny (placed on the last group considered publicly acceptable to receive it – thin/typically attractive and usually white women of means, aka the world’s evil and bane (who shouldn’t be working in the first place), aka the typical yoga consumer)”

    The typical yoga consumer IS a lemming, a “betch”, a sorority sister, upper class and in a position to lead and not to be a mere, consumerist follower … the shaming should be in their lack of resourcefulness/self sufficiency/innovation and in their falling short in being a possible role model to follow. And it has fallen to even something as personal as their yoga practices. So, the typical yoga consumer is personally lacking. Instead of the childhood heroes of 50 years ago, we have the worship of celebrity idols … including yogis …

    Yes, it could also be that I don’t have the money. But God gave me a brain.

  • paul

    the typical yoga consumer works and makes decent money (ie is a self-sufficient, innovative leader); she is the beneficiary of feminism in a white supremacist culture. women hating women is a cornerstone of misogynist culture (just as non-whites considering themselves lesser is for white supremacy) and though it’s eroding, it is still a dominant theme in our culture and difficult not to see, from the obvious violence of remski and lawrence’s assessments, in more slighting assaults like your “stupid lemming” claims (as if we aren’t all chasing death), and in the undercurrents of selfie/commercial/not-yoga talk, where the devaluation of women as ignorant or “personally lacking” or “stuck-up, snobby and exclusive [sluts/attention-whores]” is based entirely on image and motivated by inferiority (as it’s imagined transgress on the clique to do the same, when anyone with a digital camera and internet connection can).

  • Vision_Quest2

    Well, I’ve got news for you. I’ve got a lot more respect for the Cross-Fitters and the Bootcampers, they will know how they will get the bang for their mucho bucks, where I live. Commercialized yoga does not attract the movers and shakers anymore. Clearly W knows this and looks to business travelers from outside of New York City.

  • Vision_Quest2

    What does that make Sadie Nardini, then?

    I hate using the word yoga “odalisque”

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