Yogsters and yoga pants wearers can now add H&M to the long list of others when it comes to stretchy bottom options. The international hipster-chic clothing chain, which not too long ago opened up online retail for the first time, could become a real contender in hugging your beautiful, huggable thighs. A new and expanded men’s and women’s athletic wear line will debut January 2 and will range in price from $15 to $70, Racked estimates. (Euro prices are out, but none for the US yet. Athletic pants currently on the site average out at about $25 a pair).
The line will include lots of running stuff – jackets, pants, shorts – plus sports bras, “quick dry pieces,” yoga pants and a yoga mat, just one for now, which is pink. The current site already has a lot of yoga-ish stuff in the sportswear department, though they’re not called “yoga pants,” but “sports pants” instead. However, this may change when the new line debuts online right after the holiday season.
H&M is known for its mostly affordable, cute, yet somewhat disposable, clothing – think IKEA for your body – but we’re interested to see how their yoga gear will stack up against big brands like Gap, Old Navy and Target in terms of quality, price and size (H&M offers clothing up to 3XL but most of the pants tap out at XL – US size 18-20). After all, everyone and their Aunt Lakshmi is clamoring to cover your butts, yogadorks. We bet your rear end has never felt so loved.
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