Chip Wilson, Founder of Lululemon, has been through a lot lately, but we can’t dance around the fact that he’s caused most of it himself. Most recently, he’s been under fire for saying in an interview that lulu yoga pants just ‘don’t work’ for some women’s bodies, particularly bodies with thighs that rub together (which, in all honesty, is pretty much the majority of adult females). It’s been a painful few days (years?) for all of us, but this apology video may not make us feel all that much better.
The video, posted November 8 to the Lululemon Youtube account entitled “A Message from Chip Wilson,” shows a weathered Wilson apologizing to employees and accepting full responsibility for his actions. He urges lulu fans to stick with the company and the culture that can not be “chipped away.” To be honest, when we saw the title of the video, we got a bit hopeful, because it seems this guy just can’t catch a break, and it’s never a good feeling to watch someone spiral. And yet, it’s a shame that with all the sadness and sorrys there is nothing addressing the actual offense, the reason why this blew up in the first place: blaming women’s bodies for the yoga pants problems. Even if he believes there was nothing wrong with what he said, taking the time to film a response and deciding to ignore the actual issue is what still remains the real problem.
His full apology transcribed from the 0:52 minute video below:
“Hello, I’m Chip Wilson, I’m founder of Lululemon Athletica. I’d like to talk to you today about the last few days of media that’s occurred around the Bloomberg interview. I’m sad… I’m really sad. I’m sad for the repercussions of my actions. I’m sad for the people of Lululemon who I care so much about that have really had to face the brunt of my actions. I take responsibility for all that has occurred and the impact it has had on you I’m sorry to have put you all through this.
For all of you that have made Lululemon what it is today, I ask you to stay in the conversation that is above fray. I ask you to prove that the culture that you have built can not be chipped away.”