And just when you thought, with all the negative publicity, questionable marketing choices and customers still complaining of sub par yoga pants, it couldn’t get any worse for Lululemon’s image, founder Chip Wilson comes out with yet another way to offend people. Wilson, the stellar spokesperson and former CEO he is, told Bloomberg TV that ‘some women’s bodies just actually don’t work’ for lulu’s yoga pants. As in, if your thighs rub together you better get your pants elsewhere or stop complaining. Having already been accused of fat-shaming and not stocking larger sizes (and not really making larger sizes at all a la Abercrombie), this does not sit well, in any kind of easy seat.
Wilson and his wife Shannon sat down November 5th for an interview with Bloomberg TV to talk about whil, their new creepy 60 second “new face” of meditation method, or “maximizing pee time” non-product product or whatever it is Chip said, and ended up being asked about all those darn pants problems. Chip admitted the company “made a mistake” with the peek-a-boo yoga pants, but it’s not entirely their fault; women are just wearing them wrong. And some women maybe shouldn’t be wearing them at all.
Here’s how it went down:
“There’s always been pilling. The thing is that women will wear seatbelts that don’t work [with the pants], or they’ll wear a purse that doesn’t work, or quite frankly some women’s bodies just actually don’t work for it.”
“So, more likely that they’ll be see-through on some women than others?” Bloomberg’s Trish Regan asked.
“Even our small size would fit an extra large. It’s really about the rubbing through the thighs, how much pressure is there over a period of time and how much they use it,” Wilson responded.
“So not every woman can wear Lululemon yoga pants…” Regan asked.
“I think they can,” Wilson said. “It depends on how you use it.”
This is when his wife steps in to try and salvage the interview from further embarrassment. (You know that was a long ride home.) The conversation then turns to finding a replacement CEO, which they’re having trouble doing by the way, which we just can’t seem to understand. Also, fun fact, according to Chip, lululemon is a technology company, (not a yoga company?) in case you were confused.
Here’s the full video interview.
As you may have already guessed, people are not taking this lightly, and while some may simply find this perturbing, there are others who are taking things a big step further, like boycott further. Yes, concerned citizens have been calling for lulu boycotts for years now, but we’re beginning to think they may really start to catch on, occupy style, pretty soon. One movement in particular, led by activist and writer Maya Devi Georg, has taken to facebook to call for, not only a boycott, but a full on Apartheid-worthy sanction. Via her facebook page:
Just like Apartheid in South Africa ended after extreme sanctions and boycotts; these boycotts were not just of South African products, but also of any businesses associated or working with or within South Africa. While apartheid was an awful example of racism and segregation, Lululemon is promoting racist ideals and the political ideologies that support such actions. If we believe in equality, compassion, and the practice we need to engage in the same sanctions.
It is not enough to simply boycott the Lululemon stores. We must boycott magazines that carry their ads. We must boycott the conferences they sponsor.
We’re not entirely sure this will happen in large enough numbers, but there’s no denying the protest of the commercial pillaging of yoga has begun.
[via Huffington Post]