And the hits just keep on coming. We’re starting to think Lululemon is seriously just messing with all of us and the company is really run by some Dr. Evil mastermind with a Mini Me in minus zero yoga pants. Or maybe it’s Pinky and the Brain and they’re just trying to do what they do every night, try and take over the yoga world! Yet, they just can’t avoid these plot foilers.
Don’t eat too many french fries, don’t gamble too much, don’t shoot up with heroine too much (?) Lulu tells us, always trying to tell us how to live our lives, that lulu, but by all means buy all the yoga clothing you can stuff in a terribly ironic, NSFW shopping bag.
As expected, many people are not pleased by this. Carolyn Gregoire sharply criticized the bags on The Huffington Post:
I’m no purist when it comes to yoga: Many, if not most, modern-day yogis in the West practice their asana in a secular and fitness-oriented context without aim or desire for spiritual growth, and that’s totally fine. But trivializing and misusing a sacred tradition to sell luxury (not to mention sizeist) yoga clothing is not only embarrassing, it’s offensive. And as a sloppy injection of the language and practices of one culture into another, it’s a form of cultural imperialism.
The original blog post on Lululemon’s website is also filled with a flurry of disappointed and disgusted customers. To give context, the post is part of a “shopper series exploring the yamas” and this particular piece was written by Sandy Wei, the executive assistant to the VP of Planning & Allocations and Director of Merchandise. In other words, she was already part of pack and they just threw her to the wolves.
One commenter wrote:
I understand that Lululemon is blogging about a person’s experience with brahmacharya, yet they’re a company that thrives on the ‘wantings’ of others to sell their products. They are based on the next new yoga apparel that a true yogi needs for yoga. Perhaps Lululemon should exercise some of it’s own bramacharya toward it’s own company.
Another, a concerned mother, adds:
I have a young daughter and we practice moderation and balance. I normally love the lulu bags but I am offended by the pictures on this bag. Really?? I don’t want my daughter (or myself) using drugs or smoking even in moderation.
But to Lululemon, brahmacharya means restraining yourself, not from sex, but from greasy chicken, potato chips and beer. (The beer bottles say “Blackout” and “Cirrhosis Club” aka not funny. See a larger view of the bag here.) Wei explains that she left an abusive relationship and then went and abused herself with “an excess of harmful foods,” – issues not to be belittled, but perhaps not to be condensed (and incorrectly so) into a marketing opportunity either? She closes her post with this:
Brahmacharya makes us think twice and listen to what our mind and body deserves. If you catch me at the grocery store staring at a bag of chips it’s because that’s the new me battling with myself, making choices and practicing Brahmacharya.
Cripes. There’s so much wrong going on right there.
By the way, moderation, isn’t that super hoi polloi and mediocre? We thought lulus weren’t into mediocrity. That’s so not great of them.
A very brief history of Lululemon shopping bags:
The Manifesto Classic.
The Tea Party shit stirrer prompting this: Lululemon Goes Ayn Rand Ideology to ‘Conquer Epidemic of Mediocrity’
- Class-Action Lawsuit Accuses Lululemon of Fraud Over See-Through Pants
- Lululemon Accused of Fat-Shaming, Discriminating Against Plus-Sizes
- Lululemon Posts Fake CEO Job Wanted Ad to Laughter, Maybe Tears
- Jimmy Kimmel Hilariously Mocks Yoga Pants Shortage Crisis – Video