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Levi’s Wants You To Do Yoga In Their Jeans

in We’ve Noticed This Is A Thing


In a time when high school kids protest against a yoga pants ban because they love how comfortable their stretchy pants are and women practically LIVE in their yoga pants, jeans are pretty much the dang denim under dog. Or should we say under downdog?

This is Levi’s latest lady jeans campaign and if we didn’t know any better we’d think they were trying to hint at how stretchy and comfortable their pants are…why SO stretchy and comfy you could even do yoga in them (probably)!

The pants are advertised as being able to “shape, lift and define.” Yep, those sound like fighting words to us!

But, hey, we’ve all seen the mystic (evil? magical?) power of jeggings, so maybe there really is a market for this type of pant. Or maybe we just like finding an excuse to use the word “pant” in its singular form. Either way, yoga is hip and at the end of the day, jeans are still popular, though this whole office-to-street-to-yoga-class-to-street-to-dinner-to-cocktails-to-bed-to-brunch-to-grocery-shopping/erranding market is putting a real damper on that denim.

We appreciate the curve-loving, Levi’s, but we’re not converted. We’ll still be doing our inversions jeans-free, thanks.






23 comments… add one
  • MH

    Well, mayyybe I would do yoga in those jeans, if the impulse came upon me and I had no change of clothes. But in those shoes? Never!

  • If Levi wants to give my wife and I a free pair, I’ll do Yoga in them, write up a review, and post pictures!

  • Chad Schoonover

    those do look rather nice.
    those look like they’d completely get rid of the typical fabric bunching in when standing back up into mountain. 🙂

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  • I had to teach the other day in my skinny jeans as I forgot my shorts. I wouldn’t recommend it for a 3 1/2hr Mysore class 🙂
    This also reminded me of our London yoga flash mob last year where I got all of us to wear jeans in the rush hour….. http://www.stillpointyogalondon.com/syl-yoga-flash-mob/

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