And the latest Lululemon fashion revelation is…see-through yoga pants! It’s the new peekaboo line. Expensive yoga clothes maker and lifestyle dictator Lululemon had to recall a ton of yoga pants because they don’t provide enough “coverage.” And it’s not even April Fools yet. Woops.
In light of over exposure, the lulus scrambled over the weekend to pull yoga pants from stores, showrooms and their online shop, as well as stop production in Vietnam and Taiwan where the pants are made. Somehow the same magic Luon (which is the very unexciting combination of Lycra and nylon) suddenly went sheer. Wait, is that a metaphor? This is not the kind of transparency we were looking for.
Here’s what the lulus said:
“We have determined that certain shipments of product received from our factories and available in store from March 1, 2013 do not meet our technical specifications. The items affected are certain styles of women’s bottoms in our signature black Luon fabric. The ingredients, weight and longevity qualities of the pants remain the same but the coverage does not, resulting in a level of sheerness in some of our women’s black Luon bottoms that falls short of our very high standards.”
What’s that mean for them? Well the affected pants account for “approximately 17% of all women’s bottoms” so inventory will be down and they’ll have to work double time to get those pants back out on the racks. When will they be back? We don’t know!
What’s that mean for you? OMG! Yoga pants shortage! How can we practice yoga now? Will we have to ration? What will we even DO?!
What it means for the bottom line, though, is perhaps the biggest blow to the otherwise hot stock lulu has enjoyed for months, years even. According to the Wall Street Journal, “Lululemon stock fell 3.8% today and is down another 5.2% in after-hours trading.” Meaning shareholders and execs will make three quarters of a bazillion dollars instead of the full bazillion.
How could this have happened? You ask. I thought I could trust them! You cry. We know. Heartbreaking. Was it a problem at the plant? Disgruntled workers pulling a prank? We can only imagine. Can I return my defective luon?? We’ll let the lulu crisis FAQ answer that.
• This event is not the result of changing manufacturers or quality of ingredients. We are working closely with them to understand what happened during the period this fabric was made.
When did you know?
• We first began to understand the extent of the issue on Monday, March 11th as part of our weekly call with store managers.
• Some of our store managers expressed concern over the sheerness of some of our women’s black luon bottoms.
How do guests return product they have purchased?
• Guests who purchased black luon women’s bottoms since March 1st, either online or in stores, and think they have affected product are welcome to return them for a full refund or exchange.
So as far as we know you can return your see-through pants, unless of course you prefer them that way, and no factory workers/children will be harmed in the process in rectifying the incident. Still it’s a sad, sad day. Lulu owners, we recommend you hide your treasures and wear your trusty no-name backup pants lest some yogi tear your luon right off of you in the street, or grocery store, or wherever you wear your yoga pants all the time. Stay safe everyone.
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