Just Do(wn dog) It?
Not happy losing to Lululemon in the yoga pants wars in the ever growing market, Nike is slapping its swoosh on other parts of your anatomy: your feet. Because what we need is to buy more unnecessary yog-accoutrement! Especially on your tootsies, those poor things, they’re all bare and stuff. We can’t have that, because bare feet have limits, you see.
These new Nike Studio Wrap shoe thingies have 3 parts (wrap, ribbon and flat) and promise to solve the “hygiene problem” and those pesky slippery-feet-ruin-your-zen moments. And kiss the embarrassment of a bad pedicure goodbye. No one cares about your toes with these fancy shoes.
And who needs bare feet when you have shoes that feel like bare feet, and are better? Via Nike’s website:
There’s no sweaty or slippery feet, no bunched up socks, and even with a bad pedicure, people won’t be looking at your toes with this sexy silhouette.
A better-than-barefoot experience in a modular footwear system, the Nike Studio Wrap was designed to give women an elevated workout in the studio that takes them back to their daily lives in style.
Sorry, fellas, this shoe is only for the ladies, because only ladies do yoga and need special shoes for them, duh. That’s why they come in pink, too. And sisters, we warn you now, once you wrap ‘em you can’t scrap ‘em.
“It’s going to become a necessity; it’s going to be as essential as the yoga mat is to the girl when she goes into her yoga class. She won’t be able to live without it. She won’t want to,” says Footwear Product Director (Women’s Training), Ann Marie Fallow.
Hear that ToeSox? Thems fightin’ words. Your move yoga apparel makers, who’s next for the yoga hat? Chakra beanie?
It might be our weakness for ballet-like things, but they do have the prettiness factor going for them (until your yoga teacher tells you to take them off). That and the marketing video didn’t even involve underwear, upshots or nakedness. And for $110 of your hard-earned cash these shoes can make you forget what the surface under your feet feels like, coming Spring 2013.
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