Distraught over the latest shakeup in the yoga pants world? OMG. Us either. But, it’s an interesting side effect of this burgeoning and competitive yoga (pants) industry. Thankfully, the Wall Street Journal has put the feud in perspective with the help of an infographic. Exhibit A: Lululemon “Astro” pants compared to CK “imposter.”
And lest we pass this off as some silly snag in the seams of yoga fashion, WSJ shares just how serious this is: “The fashion industry’s latest hope for protecting its designs may hang on a slimming pair of yoga pants.” Cue horror movie shriek.
Because it’s not just about patented waistbands, it’s about ideas, people! Because Lululemon did something out of the ordinary and patented their designs, with something known as, you guessed it, a design patent. Calvin Klein got cute about it and were consequently sued. If Lululemon wins, it could pave the way for future designers to make patent claims on their duds.
And so, the future of fashion hangs on the threads of luon!
Don’t believe us? Watch these smart looking guys talk about it.