Next in the running to become America’s Top Yogapreneur! Lookout Russell Simmons. Yoga hipster Tara Stiles sets her sights on the yoga apparel industry, prepares to launch her own line with Reebok.
Why? Because being Deepak‘s muse and guru isn’t enough. Because she’s done everything else, including cure you with yoga, so why the hell not? And because everyone knows if there’s one thing we need more of in this world it’s yoga clothes!
There’s no sneak peek yet, but Stiles describes the line as “super soft, fun, cool, easy, and the fit is really really great!” with items designed for class and street. Which, let us digress, we kind of don’t understand. Is it too much trouble to bring a change of clothes so you can get out of your sweaty, smelly, fungus-y yoga attire? (you know it’s ick) Why must we feel the need to blend the two? Couldn’t you just throw on a tunic?
Anyway, if you want to add your two cents and suggestions for the yoga line debuting January 2013, there’s a focus group happening at Tara’s studio Strala on Thursday, August 16th (coincidentally the same day as the failed World’s Largest Yoga Class. So, consolation prize?) For your input you get Reebok schwag. But you kinda have to already love Tara Stiles and stuff.
Here’s the full invite via Tara’s blog:
Do you love Tara Stiles? Are you a regular participant in her classes? Does her style of yoga fit just ‘work for you?’
If you are a woman and feel these statements describe you, then Reebok wants to talk to you! We’d love to learn what you love about Tara and her classes; to hear straight from your mouth what the best things are about it and why you can’t stop coming back!
What to expect:
Attend your STRONG classes with Tara as usual!
The discussion group will be held Thursday, August 16th from 5pm-6:30pmat W 26th St. (at 11th Ave).
Some tips to how the group will go:
There are no wrong answers.
Your opinions and thoughts are greatly appreciated and valued.
There is no need to raise your hand; everyone will get a chance to speak freely.
You will be asked questions on the “Strong” class, , your lifestyle, fitness apparel, and other topics.
Everyone will be asked to stay the full hour and a half in order to fully participate in the group discussions.
After the group has finished, you will be free to go enjoy the rest of your evening!
As a thank you for your participation, you will receive a Reebok tank top the day of and a pair of Reebok sneakers in the mail after the group.
For more information and if you are interested in participating, please contact Kim at firstname.lastname@example.org
How long you have been practicing yoga
How long you have attended classes with Tara
Your income bracket
If you’ve ever lied about losing your homework in the past
How many times you’ve gone to pee during yoga class, and how many of those times was during handstands
If you’ve ever gone to yoga topless
If you’re a thong, a commando or a panty line show-er
You know, the normal rigamarole.