It took two years from their soggy first attempt, but now the organizers are back to tackle NYC’s Central Park August 16th and create the world’s largest yoga class!
With some of the most popular yoga teachers today – Elena Brower, Seane Corn, Rodney Yee and Colleen Saidman – surely it will be a hit. The promo video (below) features the new GLBL yoga project from organizers Sascha Lewis (co-founder, CEO of flavorpill) and Mark Holz (marketing guru, founder, CEO of Matter) and the support of every A-list celebriyogi you could name, including the wealthy likes of Sir Richard Branson, fashion designer Donna Karan, hip-hop mogul Russell Simmons, activist Christy Turlington and actors Adrian Grenier and Naomi Watts.
What more could they need? Well, just $675,ooo of your money! Indeed, the team has set up an indiegogo campaign page requesting donations in exchange for swag so they can put on a yoga event costing over a half a million dollars.
Our mission is to build unity and foster community in cities around the world, tapping the collective energy and human spirit of the urban environment to create large-scale, crowd-funded yoga events. First New York, then the world.
We believe that yoga is for everybody – novice and master alike – and we’re convinced that the world would be a better place if we all learned to take a moment to breathe, connect, and experience the peace and well-being that yoga provides.
It’s just not for free. Well, the actual event itself is free, and they won’t make any profit from ticket sales per se, but we almost choked on our chai yesterday reading that these wealthy business folk who can get Sir Richard Branson to act in a silly skit for their promo video would ask everyone else to pay for their massive yoga event. These aren’t your average pipsqueak yoga enthusiasts looking to put on a lil gathering.
We get it, though. Crowd-funding, it’s the internet age, everybody’s doing it. Let’s just see what they’re asking us to pay for. Here’s the breakdown from the indiegogo page:
100% of the funds raised via indiegogo will be used to pay these expenses and to support the GLBL YOGA mission.
Staging, sound, video screens, signage, permits, site
cleanup and restoration, photography, video production,
project management, stage management
Marketing, promotion, website, merchandise
Talent (teachers, MC, music)
Indiegogo admin / credit card fees (7% of funds raised)
The first part is the big bulk of money: a whopping $453,000 for all the equipment, fancy tech, pesky NYC permit stuff, staffing and such, because you can’t rely on volunteers for everything.
The next $112k they need us to pay for is all the GLBL swag, web advertising, fliers, postcards, promotional items which are of course necessary for a major event such as this. We’re talking about breaking world records here. That’s gonna cost ya.
The next bit: The Talent. Let’s see, there are 4 teachers tag-teaching for a 90 minute class. Then there’s Reggie Watts MC-ing the hell out of the mic. Of course all those few hours of work is worth at least $7,000 each. Even if they include other talent, like the obligatory slackliners and such, and Questlove, DJ Drez and “other top artists” mentioned on the official website, that’s still a ton of dough.
Insurance and fees are just added nuisances. $74,500 worth.
The grand total: $675,000 of crowd-funded donations. What gets a bit more confusing is that the breakdown does not include the 50% of net proceeds that will go towards global charities (Off the Mat Into the World, Lineage Project, Harlem Grown, Urban Zen, and Enterprise Community Partners.) If the event is free, where do the proceeds come from? How will this benefit everyone again?
Don’t get us wrong, bringing yoga to the people is awesome, and if asking people for money will spare us from in-your-face corporate sponsorship (ie Jetblue yoga mats and a sea of Smartwater bottles from events last year), then praise the heavens. And maybe we don’t quite get this new world of yogapaloozaville, but it’s just weird to us that we are all asked to donate our money to a free event at a free park where we can go do yoga for free any day of the week.
Then again, it can’t hurt to ask. Our guess is a few heavy hitters, like those featured in the video, and other angel investors will donate for the Full Lotus and Namaste packages, $2,000 and $5,000 respectively.
This thing is making yoga history one way or another. Wanderlust, your move.
Will you donate?