Business Insider takes a look at the bevy of bizarrities that the billion dollar Lululemon biz has built, biotch.
We may be worn out by all of the cantankerousness in lulu news, but it really is a rather fascinating list of tactics, strategies and ideologies when you see them all laid out in a row.
Financially, Lululemon Athletica has gone from strength to strength in the last year. It reported 2011 revenues of $1 billion, up from $712 million the year before, for its trendy $98 yoga pants.
But that success came at a price. In January, founder Chip Wilson stepped aside and his duties were taken over by CEO Christine Day, after he generated a string of unfortunate headlines about his weird beliefs.
Those beliefs include favoring child labor, his disdain for the ability of the Japanese to speak English, a love of Ayn Rand, and his opinion that The Pill created a generation of divorce-shattered women now seeking empowerment through yoga.
People have asked, why are you picking on lululemon? They’re just so gosh darn interesting! Of the 12 facts noted, Chip Wilson’s stance via lulu blog, on birth control and divorce and the era of “Power Women” caught our attention:
[after The Pill and a newfound independence] Women’s lives changed immediately. Men’s lives didn’t change however and they continued to search for a stay-at-home wife like their mothers. Men did not know how to relate to the new female. Thus came the era of divorces.
Girls raised by Power Women knew that education was essential because “when they got divorced” they too would need enough income to manage a house and a job at the same time. I term the daughters of Power Women “Super Girls”.
Super Girls spent weekends with a divorced father who had no training on how to be with a daughter for two straight days. Fathers did what they knew best: they got their daughters into sports and became their coaches and mentors.
Breast cancer also came into prominence in the 1990’s. I suggest this was due to the number of cigarette-smoking Power Women who were on the pill (initial concentrations of hormones in the pill were very high) and taking on the stress previously left to men in the working world.
Ultimately, Lululemon was formed because female education levels, breast cancer, yoga/athletics and the desire to dress feminine came together all at one time.
Huh? So essentially we can thank The Pill for divorce, increases in breast cancer and lululemon. Really, this is a captivating read if you’d like to hear generalizations about womens lib, “super girls,” how dads had no idea how to be fathers and how feminism was saved by luon.
We’re pretty familiar with all the other methods of “greatness.” Read the rest of the article here.
Recent lulu headlines:
- Lululemon is Running Out of Yoga Pants
- 10 Things You Won’t Hear at Lululemon
- Lululemon Killer Sentenced to Life Without Parole
- Rich, Possibly Befuddled Lululemon Founder Chip Wilson Resigns After Series of Controversies
- Lululemon Goes Ayn Rand Ideology to ‘Conquer Epidemic of Mediocrity’
- Lululemon Gets Slapped in the Manifesto – A Provoking Parody
- Yoga Helps Rehabilitate Veterans With Brain Injuries
- How to Win Wanderlust Festival’s Yoga Teacher Contest
- Sit, Yogis, Sit: Meditation is Totally Cool Now
- Do Your Yoga and Politics Mix? Off the Mat Wants to Know (Take the Survey)
- Bringing Yoga to the Streets: Visit Compass Yoga at Hester Street Fair Kickoff This Weekend