We are referring to this as the lululemon/Ayn Rand predic-redic-ament. The issue has transcended the yoga world, reaping commentary from news outlets like NPR to Forbes.com. In the yoga community, though, the kerfluffle has stayed mostly amongst perturbed practitioners and consumers, until clothing brand Lucy Activewear decided to step onto the proverbial soapbox and speak their minds.
Via their facebook page:
Dear John (Galt),
It’s over between us.
At first I loved hearing you talk about rising above mediocrity and pushing yourself to be your best. I felt like I had found a kindred spirit who, like me, strived to do my best and achieve great things. But then I realized you’re only out for yourself.
You used to say “friends are more important than money.” But now I know you only meant it when it was convenient for you. I see things differently. My success would be meaningless if it didn’t include others. So I’m going to go on with my fantastic life of fulfilling work, friends and making a difference…without you. I hope you are able to find what you’re looking for. Oh, and by the way, your yoga pants are too tight.
Hasta la vista,
lucy Activewear. Equality, goodwill and stretch pants for all! www.lucy.com
Hm. Strategic move? Sucker punch? Either way, we’re curious if this sitch will open doors for other non-lulus to step into the light. What’s your take?
- NPR: Lululemon’s ‘John Galt’ Un-Yoga Like Criticism, Our Sad Mediocrity and Tea Party’s Ron Paul
- Forbes: Lululemon Greatness Quest, Ayn Rand Ideology Deeply Disrespectful, Dangerous
- World’s Oldest Yoga Teacher Still Teaches Yoga, Sets World Record
- Donna Karan Launches Zen Therapy, Holistic Care, Yoga at UCLA Hospital
- Preggerasana: Mind, Body, Breath and Spirit of Prenatal Yoga