It’s Russell Simmons: the meditating mogul! Surrounded by women and Buddhas! We’re still trying to decide if this new show about running the RUSH empire is a ghastly mashup of an overly pampered mala-clad celebrity CEO, his fetish for females, self-aggrandizement and the Yoga Sutras of Patanjali. OR a modern example of how yoga and meditation can be craftily interwoven with sex, power, money and f-bombs in a how-to guide on becoming a successfully rich and charitable mogul-riffic mo-fo.
In this premiere episode, we were treated to Russell’s style of commanding his cast of moon-energized employees (all ladies!), surrounded by plentiful sweeping camera shots of both Buddha statues and models’ booties. It’s a reality show all right and has that glint of pre-written plot lines, obvious insertion of drama, and sexy time. (Russell makes out with a model girlfriend while the new interns, stuck in the bathroom – oh no! – barge in and break up the hanky panky…Russ is pissed! etc..)
That said, it’s fairly entertaining for the very same reasons and has us curious about when we get to see RS in yoga class and what on earth Courtney Love has to do with being on the show, as teased in future episodes. In any case, we’ve got it DVR’d and will keep you updated on all the yoga-on-tv hooha.
Did you miss the premiere ? Well here’s a clip! Summary: Russell is throwing an Angel’s for Africa bash in his posh house to benefit Shine On Sierra Leone (this happened in May and actually raised $300,000 for the cause). He’s invited 200 super models and 100 eligible rich dudes, so of course the place has to be spotless. But things go awry when the cleaners try to clean, and hence ruin, a $100k Gary Simmons “chalkboard” art piece. Does Russell freak out? Nope! Cause he’s a yogi, and he’s meditating see.
“It’s a [beep] painting, don’t worry … Baby, it’s not your fault. Don’t carry the weight. Let it go.”