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Madonna To Open Chain of ‘Hard Candy’ Fitness Centers, Sweet Yoga Included

in YD News, Yoga Pop

Now hear this! Madonna will beat Britney, Russell and Gaga in the race to Pop Star Gym Tycoon status! Who cares if no one else was in the running, she’ll best them anyway. It’s true, the chiseled madame of reinvention will be opening her own chain of Hard Candy Fitness centers with manager Guy Oseary and New Evolution Ventures.

“Hard Candy Fitness will be a reflection of Madonna’s point of view and will reflect her input on every detail including music space, light and other design cues,” Mark Mastrov of NEV said. “Madonna’s touch will be everywhere.”

Don’t get your hopes up though, the centers will feature regular gym-like stuff and boring names for things like elliptical machine rather than 4 Minutes to Save Your Buns-erator. There will also be a bike studio, a mind/body studio, a juice bar and classes like zumba, yoga and pilates. Sadly, we can’t look forward to the Yoga Voguing or Like A Virgin class for beginners on the schedule. According to the press release, the sweet spot will feature “lavish locker rooms built with the finest materials.” CANDY? Now that would be something.

We’re actually not sure why Madge hadn’t consulted YD on this project. Anyhow, if you live in the US you’re out of luck as initial plans include 10 locations in Russia, Brazil, Argentina, Europe and Asia. The big launch will be in Mexico City, November 29th where Madonna is scheduled to make an appearance.

See Bikram? Tell her no and she’ll just open a franchise. No word yet on yoga styles, but you know we’re on it.

“Come on girls, you believe in yoga? Cause I got something to say about it, and it goes something like this…” Madonna’s next hit yoga single.

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11 comments… add one

  • This does not surprise me. If they were in the U.S., I’d check it out!

  • She’s killing me with that leg behind the head move. That’s a tough one to master!

  • Damn look at those gams.

  • WOW.. Rock on Madge.. this is interesting Im curious to see what the others do too.

  • abbylou

    Totally grossed-out!

  • hey, this old broad can do that, too, but no one is putting me on a yoga mag cover…. BTW, I read that her arms get photoshopped because people think they are too sinewy and will scare people…seriously, I read that….

  • yoga in fishnet and heels looks like porn to me.
    not loving it. at all.

  • admin

    that photo is from a magazine “spread” a little while back.

    yeah the arms can be quite terrifying.
    happy halloween!

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