Look out world, here comes Bikram the Yoga King! With megaton balls, and a massive hot yoga empire getting ready to capitalize the pants off you.
And we thought Lady Gaga yoga was bigger than Elvis… Bikram is going to BE Elvis! Or so we gather from the latest story about Mr. hot pants Choudhury close to reaching a deal with Colony Capital, a $30 billion asset yielding investment firm making bankroll mostly in real estate, but which has also previously played a hand in buying Michael Jackson’s Neverland Ranch, arranging a debt-relief package for famed photographer Annie Leibovitz and more recently stepping in to purchase the Weinstein bros-founded Miramax Films from Disney. They mean business!
So why the interest in yoga? Because it’s a huge industry with an estimated over 100 million practitioners worldwide! Need we bring out the ‘yoga is worth $6 billion’ card again? Reports say Colony CEO Tom Barrack has been chatting up Bikram for several weeks now and we may hear something about a “deal” as early as this month.
Via NYPOST Pagesix:
The partnership comes as Barrack has formed a new venture under the Colony umbrella with his sculpted actor buddy, Rob Lowe. The two have been deal-hunting for opportunities in media, entertainment, sports and other lifestyle brands.
What’s the Bikram connection? According to sources Barrack and Bikram are longtime pals, but have just now entered into negotiations to “grow the highly franchised yoga business into a well-managed global industry.”
Fabulous! The ‘Yoga Don’ is setting the world on fire one 105 degree room at a time! Looks like he’ll show us what a TITAN is. Whereas Anusara Daddy John Friend downplays the “Moguel” title, Bikram is having it for breakfast.
We have no idea what this means exactly, but we can at least rest assured he won’t be putting out any pop albums. Good grief, we hope!
Will this improve Bikram’s chances to bring yoga to the Olympics? Will he finally get that 43rd Rolls Royce? Oh, we kid.