What’s cooler than yoga-ing in the Dallas Cowboys Stadium accompanied by musical stylings from Wade Morissette (Alanis’ yogatastic twin brother) for the largest yoga class in Texas? How bout all of that PLUS helping to fight against breast cancer? About 400 people showed up for an event in Dallas this past Saturday that reportedly raised more than $14,000 for the local affiliates of Susan G. Komen For the Cure. The stadium event was part of $100 weekend bonanza lassoing in other venues like the Cowgirls Hall of Fame and Fort Worth Zoo, hosted by Indigo Yoga.
Sure, you had to pay for the fun, but is it better than being bombarded by sponsors like at the “world record” event in Central Park last June? As we hinted at then, it sure would’ve been a nice nice touch had they considered a charitable organization alongside all the corporate tie-ins (yes, it shall be noted leftover mats were donated to Bent on Learning, which is great, but also…whoop-dee).
As for the yogis at Cowboys Stadium,
“I’m a breast cancer survivor and I feel great to be here,” said class participant Lisa Prescher. “I feel like it’s a personal accomplishment, and I’d like to share it with others.”
And that, is what makes it all worth it.
This of course has us curious and naturally leads to another fabulous YD poll! Have your say…
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This looks like a lot of fun. I totally missed the central park event because I didn’t want to get rained on. I heard they were re-organizing it for September though…
This is close enough that Im going.. I cant wait thanks for the lead!
Thank you for raising the issue of corporate sponsorship of public yoga events.
I recently attended the Lululemon Yoga in the Park event in my home city of Edmonton, Alberta, Canada. It was a fantastic experience, well-promoted and well-attended (due in no small part to the ubiquity and popularity of Lululemon, I’m sure – who else could have pulled off a free yoga event of such magnitude?). At the same time, my own conflicted feelings about Lululemon as a company made me feel, well, a tiny bit icky to be such an enthusiastic participant. However, I was happy that the event was used to raise donations for a charity called KidSport Canada, which helps low-income children participate in organized sport.
What a cool experience that must have been! If any of my local stadiums did this, I would definitelygo!