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‘Eat, Pray, Love’ Marketing Overload: Happiness Has a Price Tag

in Business of Yoga, YD News

OMG there’s a fashion collection!

Fashion designer Sue Wong has created a special Eat, Pray, Love – inspired line to go on sale at your local Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, and some exclusively on Home Shopping Network during their EPL fest in early August. Also part of the merchandising bonanza, Naeem Khan and Ranjana Khan clothing, and jewelry by ‘Top Chef’ star Padma Lakshmi. We know about now some of you are shouting for joy and some others are just about ready to hurl.

Welp, Disgrasian at Huffington Post has a great rundown of all the fabulous goodies you can spend your plastic on – it’s a long list so budget wisely!

Here you go.. eat your heart out EPL superfans! (or prepare your gag reflexes)

Eat, Pray, Love has a soundtrack, a home furnishings line, a clothing line, a jewelry line, a tour package that follows author Elizabeth Gilbert’s itinerary across Italy, India, and Indonesia, a fragrance, a tea, and, for its piece de marketing resistance, an unprecedented three-day selling orgy on the Home Shopping Network, beginning Aug. 6, a week before the movie opens, of “more than 400 items across a variety of categories, including beauty, electronics, home decor, travel, cooking, jewelry, accessories, and ready-to-wear,” including, as Variety reported this week, a line of lip glosses from Lancome, for whom Julia Roberts, star of the movie, is a spokesperson.

We’re still waiting for the Liz Gilbert line of frozen dinners.

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7 comments… add one

  • This doesn’t surprise me. The audience for this book likes shiny pretty things.

  • I wonder how much of the “India” stuff will really be made in China…and if they were made in India, how much will have been made by child labor.

    for example, some heavily embroidered shawls in India are made by children.

  • Shanna hit the nail on the head. The audience for this book DOES like shiny pretty things. I really didn’t like the book and dislike it even more now. I won’t be buying into any of it.

  • I’m on overload and the movie hasn’t even been released. Too bad they can’t add a Happy Meal Toy into the bunch- then they could grab the all powerful children’s market into the fray.

  • admin

    Donna don’t give them any more ideas!

    Linda – what a great point. sure to be lots.

    these major motion pictures sell out so much licensing it mars any integrity the original film may’ve had. jury’s still out on this one!

  • amy

    I’m waiting for the EPL toilet paper.

  • Yup, I’m gonna wait til it’s out on DVD. If then…

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