As if we didn’t warn you! Thought you could escape the clutches of a major motion picture marketing campaign? It’s ‘ready, set go’ for the Eat, Pray, Love promotion machine and not even your most tenacious eka graha (single-pointed focus) can deflect its 8-limbed approach into your wallets. At least HSN (yes, Home Shopping Network!) is getting set to make a killing, and why not? What with the ‘yoga mom’ target market primed for the plundering. Also, rumor has it people like to shop.
“Join HSN August 6-8 as we journey through Italy, India and Bali
for a one-of-a-kind shopping experience. The event features
some of your favorite brands showcasing new discoveries in the
spirit of the countries and characters of Eat, Pray, Love.”
So something tells us that all the tchotchkes and EPLovey baubles are going to rake in more dough than the movie! Ah, merchandising. We just can’t wait for more shiny pretty things, but we’ve got a few other suggestions: How about Liz’s own line of ‘indulge-your-Self’ triple portion frozen pasta dinners? EGilbert Too-Much-Sex Elixir and Perfect Man Attractor Scent In-One? (read the book). The Eat, Pray, Love play-at-home game with all your favorite characters from the movie! Be like Liz and find your Self. It’s like old time favorites Girl Talk, 7 minutes in heaven and the Easy Bake Oven all rolled into one!* (Not everyone can afford the EPL vacation tours you know.) We’re looking at YOU Wal-Mart!
*we expect commission for any ideas used.