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In Response To Camel Toe, Or 10 Things We Learned About Yoga Crotch Advertising

in Business of Yoga, Public Display of Yoga, YD News

2010apr27-lulu_adGood grief! What a ruckus over camels and crotches eh? Yesterday we posted about Lululemon’s new ad featuring the familiar ustrasana juxtaposed with provoking tagline, “Say No to Camel Toe”. Eek! All these questions erupted like: ‘Have they gone too far? Was it all in good humor? Are the lulus just providing a service to those who suffer from such an uncomfortable displacement of stretchy fabric?’ And the response? A resounding…meh.

Most of the multitude of comments echoed a general indifference to the whole female genital wedgie, as did the results of our lovely poll. Though we did learn a few other things that we’d like to share with you below. First…

THE POLL – at the time of this post out of 262 votes: Lululemon’s “camel toe” ad is…

  • incredibly offensive! boycott!
    16%
  • disturbing, but I’ll probably still buy from them anyway.
    5%
  • eh, doesn’t bother me either way.
    26%
  • hilarious! I love those cah-razy lulus.
    22%
  • frankly, I don’t care.
    29%

10 Things We’ve Learned From Yoga Crotch Advertising:

1. Most people (commenters) don’t care about camel toe or the mention thereof. In fact, getting candidly crotchy, even a little crude, seems to earn bonus points.

2. The phrase “camel toe” is a completely acceptable term to use.

3. It’s ok to laugh about cheeky puns, but most still don’t think lulu prices are very funny!

4. Plenty of folks have their knickers in a twist over lulu, but it’s not necessarily due to issues of the groin.

5. YD readers want to see the male version! Where’s the ‘Say No To Moose Knuckle’ ad, huh lulu?

6. Things a little too tight down there? Try some looser pants! Or a thong, to uh, smooth things over.

7. Then again, ‘saggy crotch’ is almost as serious a condition and should be treated as such!

8. Advertising (that references lesser-talked about womanly parts and issues) works!

9. Everyone’s had it with the diet ads in Yoga Journal.

10. Fannypack owes us a thank you for the boost in sales!

16 comments… add one

  • lol, you rock YD

  • HILARIOUS

    but then again you know I love you xo

  • ginger

    Moose Knuckle! I’m dying over here…

  • I didn’t weigh on on the Lulu ad because I’m kinda in that “I don’t really care” category. I loved their “shop naked” campaign. I mean seriously, we yogis take ourselves too serious all too often. Besides that…I don’t own any Lulu clothes because I 1. Can’t afford them and 2. Am pretty sure they aren’t going to look/work the same on my size 14-16 body as their lovely lean models.

    BUT I have to agree with #9. I think the diet product ads in Yoga Journal are ridiculous. I let them know that too. And when my subscription expired last October I didn’t renew it on that very principle. I miss the good OLD days of Yoga Journal. You know, back when it was an actual journal about the practice of yoga and not just another super market news stand fitness magazine.

  • Sarah

    HA! Perfect.

  • Molly

    I’m with Jenn, I miss the old Yoga Journal. It used to be full of excellent articles, now it’s kinda “meh” and too loaded with ads and more focused on yoga fad-isms. It’s been at least 5 years since I subscribed.

    I do love lululemon and their clothes though, they have a great sense of humor, despite their outrageous prices.

  • brilliant analysis, YD!

  • Thanks for the thorough crotch breakdown, YogaDork!

  • I love you. You crack me up. Anyone funny, I keep ‘em around.

    Oddly, I was wearing my lulu pants yesterday and had to check several times – was I sporting the camel? So they’re not as good as they think they are.

    Keep it up, keep it fresh, and keep the camels where they belong.

  • Hi Yogis!

    As the model in this ad I thought I’d chime in and add my opinion -

    1. I think it’s hilarious and
    2. I’m quite sure I’ll never live it down. I have to have FUN with this, which is the most important point of the ad…
    “Life is too short to be taken seriously.” – Oscar Wilde.

    To see more of what I wrote on the topic and the conversation you can visit my blog http://www.saritalou.blogspot.com/

    Love,

    Sarita

  • Leave it to Lulu. A couple of months ago in San Francisco their store window had a male mannequin cross-dressing in the female clothing line. The caption said something like “What does it mean to be a man?” I don’t know the answer, but do wish I could get a Flow Y Bra IV in a color that isn’t a pastel. How many shades of peach and pink do we need?

  • hahaha this is funny. I’m going to start reading this blog!

  • Rock My Soles

    Now If Lulu wants to hire me for a photo shoot and talk about my business… I’m rethinking this…

  • Mmm Hmm. Uh Huh. That’s right. OH NO! 10! How EVER could I have forgotten about the sheer magnitude of this ditty? Off to go youtube it now, and have an early 00′s nostalgia moment.

  • charvschar

    blah blah camel toe//// i wear lulu but i still get camel toe and my lips ain’t puffy, if you know what i mean…sigh

  • Personally, I am tired of the way companies create insecurities about absolutely natural aspects of human bodies. Boo Lulu! What’s the next thing you’re going to teach us to hate about ourselves?

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