We thought YogaPop had already reached new heights. Meet the new yoga geeks! The nouveau riche yoga geeks from Silicon Valley with $9 million in their back pockets from investors, and the gall to name their new software start-up Asana. We kid you not! Who are these punks? Why ex-facebook nerds Dustin Moskovitz (fb co-founder) and Justin Rosenstein, and they’re ready to streamline your company with a new productivity-enhancing “telepathic” software! Wha?
While intentionally vague about how the Asana software will work, the two are very clear as to what they want it to do: help people collaborate and better manage their time in an office (and eventually home) environment, where there are a lot of tasks and too much information coming at workers. Put another way, they want it to enable everyone on a team to read each other’s minds and act accordingly.
Cool. And, uh, like yoga we guess? Quieting the fluctuations of the collective office mind?
With a name like Asana it better be an awesome place to work right? If you thought Google-land might be fun, here are Asana’s ideas of perks, which that $9 mil will come in handy for. From the company website:
- Small company with respectful, rational, chill peers. We are as dedicated to building a great culture as we are to building a great product.
- Medical, dental, vision and life insurance coverage.
- In-house yoga. Every week we do yoga as a group, including +1s, with a private instructor. (Optional, but pretty awesome.)
- Organic homecooked meals twice a day.
- Three 30″ monitors. Actually, we let you spend up to $10K on your setup, however you think best.
Um ok, do they need any yogadorks in-house? Though we find the exploitation of yoga for a software company slightly irksome we applaud their vision and at least somewhat of an adherence to a yogic lifestyle. While we YDers know it to translate as “posture” or “seat”, why they chose the word “asana” we have no idea. Guess Prana was already taken?
What about vinyasa? Sadhana? Abhyasa? Samadhi? Svadhyaya? Just sayin’!