Hm, not sure how we feel about this. We caught the ad of stretchy Tara over at elephantjournal, and honestly our gut reaction was eep. True story.
American Apparel has been a yogis’ choice for practice attire for a while now. It just seems that all of sudden they’ve decided to make a go for it with advertising dollars, and opted for an actual yogi to model them, which we suppose is commendable. Or is it.
ele describe Ms. Stiles as “sweet as she is savvy, as grounded as she is ambitious, as lovely as she is tasteful.”
Thank heavens for the tasteful part. We love AA for their relatively cheap clothes and Made in USA sweatshop-less manufacturing, but their ads are just about anything but tasteful (case in point). We gotta hand it to Tara for convincing them to keep all her clothes on. (honestly this is pretty tame – we were expecting mesh or at least lamé in hanumanasana)
Besides that, not necessarily in the diss dept, but we can’t help thinking that savvy ambition is exactly what we were talking about in the YAMA (Yoga Artist Management Agency) post. Just an observation.
We’re going to leave this one to the yogi-peanuts. What do you think?
PS. on a completely unrelated yet ad-related note, where’s the Yogi “Got Milk?” ad? Surely that’s next!
Full AA ad below…