In what seems to be the most difficult time for a studio to introduce teacher training, what with the sunken economy and all that licensing beeswax, Pure Yoga turns up its luxurious schnoz at all that and is sallying forth with a brand shiny new teacher training program! Excited? We imagine those of you outside NY couldn’t give a flying farkle. That is until they open a location in your town.
With an ever-expanding agenda, Pure (in tandem with Equinox) is on a mission of mammoth proportions. Already huge in Asia, Pure Yoga has a second NYC location opening at the end of this year on the Upper West Side (Amsterdam and 76th) and SoHo plans in the works, not to mention sights set on conquering other major cities in the next few years.
Could this spell trouble for rival mega-chain YogaWorks and/or little guys trying to make an honest buck? We’ll see!
Honestly, with the selection of teachers they’ve culled (er poached, whatever) for the roster and training, it really is quite impressive, if not somewhat ostentatious (Rodney Yee? hmm). Notable instructors like Alison West, Jason Brown, and Marco Rojas are highly recommended and knowledgeable in their fields – though it does say “guest instructors” doesn’t it. Anyway, let’s not get carried away…cause you get all that and more for… $4000? We’re not kidding! At that rate we’re going to have to hold out for the Wii version. (ps. though a lot of dough, $4k is actually not that out of the ordinary for YTT these days).
We wish Pure Yoga the best on their mission to conquer the yippie yoga world. Hopefully for them the sheen and schmanciness won’t fade as fast as that poor, once-lush now withering “green” wall. (it’s still brown sadly)
Training: 200hours in 10 weeks, Oct 2-Dec 6 (nights and weekends mostly)
YogaDorks want to know: do non-members get free yoga at Pure during the 10 weeks of training?
Earlier…Pure Yoga Expanding