We knew Lululemon had something up their luon for this April Fools, but we didn’t think it would be this cruel. Remember just last week when they baited us to prepare our bare bottoms for internet shopping greatness, with a real date, April 1st! The lollieville squealed with joy. Then last night they taunted us again in excited anticipation for the glorious grand opening just 12 short hours away (launch 3am PST!). With clothes stripped, save for the tiny foldin’ key cuff to hold the precious credit card, little lululemmings across the land set their alarm clocks for the middle of the night so that they could be first in line to behold internet greatness.
But alas, how their little lemon hearts must have been crushed to see it was all just a joke. Yellow with sickness to find only a hackneyed 90s era web page decked out in bells and whistles and the message that they would have to wait 2 more weeks to add 200 items to their virtual carts.
Yes, it’s a sad day in April Fools Day history. Lemonade for your sorrows.