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Lululemon: First Blogger Revealed, “Don’t they know my blog is all about me?”

in Business of Yoga, Technology, YD News

UPDATE: We feel kinda bad for throwing BellaFrench to wolves. After all, we don’t want her to get in trouble and who doesn’t appreciate candidness and unbridled enthusiasm. Nevertheless…

In our daily pursuits of sweeping the internets we sometimes come across fun little nuggets, Easter eggs really. Today’s tasty morsel comes in the form of our first glimpse at a Lululemon blogger, by way of her somewhat irritatingly self-gratifying personal blog. We have to give her blogging credit, but as she explains herself, BellaFrench is “not a snob. just better than you.” Truly painted with the ‘great’ stripes of a Lulu? (sigh)

In her latest post, the “displaced southerner in Seattle” bloviates:

Onto more self promoting and quite narcissistic topics, I have MAJOR NEWS TO REPORT! The company I work for is relaunching their website this spring. In a weekly newsletter, I noticed a little blurb about the new site and that our company is looking for bloggers.

I immediately began thinking of topics I could write about for lululemon…my imagination went wild with ideas! I then imagined the hundreds of thousands of people who come to lululemon.com everyday all clamoring for a little piece of BellaFrench! (My ego was obvy running wild as well.)

“Congratulations! You have been chosen to be a lululemon blogger!” I screamed in my office!!!! All the girls came a runnin’ and they were quite excited and of course they all want me to write about them. What to the ev. Don’t they know my blog is all about me? They also started mocking me, “AAAAAHHHHHHHHHH I got the blog Y’ALL! Aaaaaaaaaaah!!” Whatever. BellaFrench knows they love her accent.

Well awesome, if this is the direction of the new Lulu blog it will give us lots to write about.

What we know: Lululemon is hiring from within for their new blog. Makes sense, the manifesto is already implanted in their brains and the Luon has already taken effect. Also, they are obviously recruiting a blogger army for what sounds like an entire website revamp.

Oh and one last thing of note…BellaFrenchie was also pretty proud of this little window display (which one of our intrepid tipsters actually pointed out during our Ombama rant)


Yes, the pants are pulled down and it reads “The Time Has Come. No More Bush” Keep it classy Lululemon.

BellaFrench’s winning submission to the discriminating Lulu blog council after the jump

Thoughts from a Recessionista

Dear Blog,

I would love, love, love to say I coined the term ‘recessionista’ but I cannot. I read it today in a style blog and thought; “recessionista…what an amazing word. if anyone is going to look good in a recession, even though i’m not participating in said recession, it will be me. (pause and dramatic look to the heavens) DO YOU HEAR THAT ECONOMIC CLIMATE?!? YOU WILL NOT WIN THE WAR ON FASHION! (pause. regain composure) I will win. ‘Cause I always do.”

This recession is really cramping my style. Even though every retailer across the U.S is slashing prices and you can get really great deals on shoes and handbags and, well, everything, it’s no fun to buy stuff when you hear the unemployment rate is rising and it’s the highest it has been since like 1654 or something. Ugh. I guess what I’m trying to say is, it doesn’t hurt to be a little cautious. I for one am making good headway in this department. Remember when I rationalized those $400 Louboutins last weekend and didn’t understand why the husband didn’t understand why I couldn’t pass up a great deal? Well that was pre-recessionista. The new and improved recessionista tried on pair of absolutely D.O.P.E Dior’s at Nordstrom, admired them in the mirror, sashayed around the shoe section and then gently put them back. Cause who needs a pair of 5 1/2 inch orange (yes, orange but trust me they are hot) heels when all you wear is luon* all day? Pas moi says newly formed recessionista. If I’m going to spend major $, it’s going to be on luon. Plus, I need to wear all of the stuff I’ve rationalized in the past. Now those are the words of a true recessionista.

In non-recession related news, this past weekend I made an effort to make some friends outside of work and joined this random book club. It met on Sunday and I went with nervous anticipation. The women were nice enough but I just don’t visualize myself hanging out with them outside of book club. So, I don’t think I’m going to back. I tried. Now, on to the next venture. There’s gotta be a newly formed recessionista in Seattle looking for a new bff. She’s just gotta find me.

*luon=nylon and lycra blend


11 comments… add one
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    PS: Sorry for my bad english, I’v just started to learn this language 😉
    See you!
    Your, Raiul Baztepo

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