Enlighten Up!, the documentary following a skeptic’s journey through yoga, scored a distribution deal with Balcony Releasing and will open in select theaters starting April 1, 2009 in NYC. Finally, NY gets some love! (hopefully not a cruel April Fools joke).
Launching our release, we open in New York City at the IFC Center. From NY, we expand to Los Angeles on April 17 where we will play at the Laemmle’s Monica 4 and Playhouse 7, Pasadena. Potential cities to follow include: San Francisco, Berkeley, San Diego, Seattle, Portland, Chicago, Denver, D.C. and Philadelphia.
The plan is to add many more cities, but much of that is determined based by our opening weekend box office gross. It’s simple, if we can bring in big numbers, we have a shot at a long run in many cities.
So you have to go see it!
As a nice gesture and to stir the yoga pot, they’re offering preview screenings to yoga teachers in the above cities. Email them for a spot (email@example.com)
DVD plans are in the works for late 2009.