“In the spirit of change and renewal that comes with a new year, this month we challenge you to share your BHAGs with us.”
In Luluspeak, BHAG (pronounced B-Hag, although we prefer bag, as in baggage) means Big, Hairy, Audacious Goal. Yes, they are hokey cornballs for sure.
So the idea is, pour your hearts out in photo/video/email form and send it to them so they can sift through and pick their faves to be posted on their new blog. Good times! It’s not a contest, though, so anyone looking to snag free schwag don’t get your hopes up.
In all seriousness, we believe setting goals can be super useful in realizing and achieving your dreams. Sure you can meander through life, but if you don’t have some sort of a map, how will you head in the direction you really want to go? However, we do sort of wonder why you wouldn’t just do this for yourselves rather than give it up to be exploited by a “yoga-inspired” clothing corporation marketing an ideology. Right? Just sayin.
There’s even a disclaimer stating that if you don’t want your name or entry public just let them know. Why on earth would you send it then??
If it helps you though, (and if you’re holding out that you’ll still score some free clothes) by all means go for it!